Marketing Management Diploma

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Douglas College

Comments about Marketing Management Diploma - At the institution - New Westminster - British Columbia

• Practical experience
  Students enrolled in this program may be eligible for a Co-operative Education designation. Co-operative Education involves alternating full-time academic and work terms.
• Academic title
  Marketing Management Diploma
• Course description
  Semester I
  Course     Title     Credits
  

  • BUSN 1330 or     Business Mathematics     3
  • FINC 1231     Commercial and Financial Mathematics     3
  • CSIS 1110     Introduction to Computers     3
  • CMNS 1115*     Practical Writing     3
  • MARK 1120     Introductory Marketing     3
  • MARK 2150     Personal Selling     3

          15
  
  *Or any ENGL university transfer course.
  
  Semester II
  

  • ACCT 1110     Principles of Accounting I     3
  • BUSN 2429     Business Statistics     3
  • MARK 3215     Buyer Behaviour     3
  • MARK 3235     e-Marketing     3
  • MARK 3340     Promotional Strategy     3

          15
  
  Semester III
  

  • ACCT 1210     Principles of Accounting II     3
  • BUSN 1210     Management Essentials     3
  • MARK 3360     Customer Relationship Management     3
  • MARK 4440     Marketing Strategy     3
  • MARK 3441     Marketing Research     3

          15
  
  Semester IV
  

  • BUSN 1320     Business Law I     3
  • BUSN 4470     Business Strategy and Simulation     3
  • ECON 1101     The Canadian Economy     3
  • MARK 4410     Sales Management     3
  • MARK 4483     Marketing Practicum     3

          15

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