Course description
Research the Market
On completion of this unit you will learn how to:
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Collect and present information on the internal and external business environment
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investigate new or emerging factors in the market Record market data.
Identify Marketing Opportunities
On completion of this unit you should be able to:
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identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities.
Profile the Market
On successful completion of this unit you should have the knowledge and skills required to profile the market. Specifically you should be able to:
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Segment the market
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Select targeting strategies and tactics
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Profile the target segment
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Develop positioning strategies
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Implement strategies
Analyse Consumer Behaviour for Specific Markets
On successful completion of this unit you should have the knowledge and skills required to:
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Segment the market
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Select targeting strategies and tactics
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Profile the target segment
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Develop positioning strategies Implement strategies.
Implement and Monitor Marketing Activities
On completion of this unit you should be able to:
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Review the marketing mix for the business
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Implement marketing activities
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Monitor and review marketing performance.
Make a Presentation
On successful completion of this unit you should be able to:
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Prepare the presentation
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Deliver a presentation
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Review the presentation.
Design Direct Response Offers
On successful completion of this unit you should be able to:
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Design offer components
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Test direct response offers
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Select offer pricing structure
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Determine and design required customer service levels.
Analyse Direct Marketing Databases
On successful completion of this unit you should be able to:
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Collect data Enhance, cleanse and update data
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Analyse and use data for direct marketing purposes.
Selling
Sales Promotion
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Definitions
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Merchandising
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Functions
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Working with distributors / middlemen
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Contributing to the organization and operations
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Promotion in Point of Purchase (P.O.P.)
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Stimulating Middlemen Traffic
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Cooperative Advertising Training Middlemen's Salespersons
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Incentivating Middlemen's Salespersons
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Stimulating Consumers / Users
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Sampling
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Prizes
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Contests
Personal Sales
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The Evolution of the Salesperson
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Compensation of the Salesperson
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The process of the Sale
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Creative sale - Reasons that drive buying
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AIDA: Attention, Interest, Desire, Action
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How to develop a list of potential clients
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Territory
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Securing the interview
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Effective interview
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Objections, how to rebut them, Closing the Sale
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Selection and Training of Salespersons
Distribution And Channels Of Distribution
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The Distributed Goods
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The Function Of Distribution
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Channels Of Distribution And Their Interrelation
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The Self-Service outlet
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Classifications Of Middlemen
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Policies And Strategies Of Distribution
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Zoning (Sales Territories) / Example Of Zoning
How Will You Benefit?
* Fast track your career in marketing
* Learn the inside secrets of how to become a marketing pro in months not years!
* Study a marketing course that was designed in conjunction with marketing industry leaders
* Free up valuable time, don't waste time and money travelling to classes
* Study at your own pace whenever and wherever you are
* Have access to a tutor who works in the industry you are training for
* Easy interest free payment plans from as low as £25 per week
Start reaping the benefits by enrolling today!
Career Prospects
The Role
Marketing is a business function which identifies and anticipates the wants and needs of consumers, determines which target market to serve, enables appropriate designs of products and programs and delivers these plans.
There is a role for marketers in virtually every section of business and those roles can be very diverse.
Employment Opportunities
* Brand Management
* Direct Marketing
* Market Research & Analysis
* Marketing Communications
* Marketing Strategy
* Product Management and Development
* Trade Marketing
Earning Potential
* Marketing graduates can expect t earn between £13.000 to £18.000
* Marketing Assistants can expect to earn between £18.000 to £25.000
* Marketing Co-ordinators can expect to earn between £25.000 to £30.000
* Marketing Mangers can expect to earn between £45.000 to £60.000
* Marketing Director can expect to earn between £60.000 to £80.000.
Course Levels Explained / Prerequisites
This course leads to the awarding of either a Certificate, Diploma or Advanced Diploma depending on which level you enrol at. The different levels are achieved by the amount of course content and assessments involved within each module at the basic (Certificate), intermediate (Diploma) and advanced (Advanced Diploma) levels. You will be able to learn about what the difference is between the three levels below:
1. Certificate: represents a basic level of operational knowledge with general knowledge. Suitable for basic entry level positions.
2. Diploma: qualifications recognises the graduates capacity for initiative and judgment across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organising others in the workplace.
3. Advanced Diploma: The graduate is able to apply a significant range of principles and techniques across various contexts and functions. Graduates can expect to be involved in significant judgments, planning, and leadership/guidance functions related to workplace products, services, operations or procedures.
Course Length
The average time within which students complete studies is:
* Certificate Level - 14 weeks,
* Diploma Level - 24 weeks,
* Advanced Diploma Level - 31 weeks.
ICI courses allow you to study at your own pace with no assignment deadlines. This means that you determine the pace of the course and within which time period you will ultimately complete your studies in.
* Completing your course with ICI is flexible as you can fast-track and graduate in a matter of months. You complete activities and submit assignments whenever you are ready.
* The maximum time given to complete a program is three years.
Study Mode : Distance Learning
This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial should you simply wish to fast track your studies (and career) and not be locked into a timetable.
Our course content and learning experience ensure that your course is relevant and interesting. Learning, tutorial assistance, assessments takes place whenever and wherever you are in the country or world. It takes place at your own pace on your own terms to fit your lifestyle. As an ICI student, you’ll never endure a pop quiz, spend countless hours and hundreds of dollars travelling, and never be late with an assignment or for class.
Enrolments statistics reveal that students from the following categories are currently taking advantage of the distance learning experience at ICI:
* Government, business & industry employers 32%
* High school leavers 20%
* Individuals looking to start a business or change career paths 18%
* Individuals already in the industry looking to formalise and/or update knowledge and seek a promotion 11%
* Military personal 11%
* Stay at home mothers 8%
Recognition & Accreditation
This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC). The courses offered by ICI are unique as they take a very "hands on" approach. Our courses are not designed to teach you just the "theory" behind the industry - they are written and tutored by industry professionals and will fast-track you into a new career of your choice.
Various government departments and business's have enrolled their own staff with ICI for further training and development and is a strong indicator of acceptance and recognition by employers and industry.
The following is a partial list of companies and government departments which have enrolled staff into ICI courses:
* Ministry of Defence,
* Microsoft,
* Vodafone,
* Navman Technologies,
* Colliers International,
* Mitsubishi Corporation,
* Pearson Education,
* Royal Mail
* Brookfield Multiplex,
* Accor,
* BBC,
* British Airways,
* Barclays Bank,
* HSBC Bank
* American Express,
* RBS
* Workplace Authority,
* Centacare Employment Group,
* MAX Employment,
* Employment Directions Network,
* Calvin Klein,
* Coca-Cola Amitil,
* Shell
* and many more...
Already in the Profession or Industry?
This course and qualification is a great way of consolidating existing knowledge via Recognition of Prior Learning (RPL), updating your industry skills and contributing towards your professional development. It is also one of the most practical steps you can take towards working towards gaining a promotion or better paid position.
Course fees can be claimed as a tax deduction as long as the course is sufficiently connected to your work activities.
What Do I Get?
All materials essential for course completion are included in the cost of the course fee. Upon enrolment, students receive:
* All required study materials and course notes
* Practical assignment projects with constructive tutor feedback
* Industry based tutor who will service all of your course and career questions and guidance needs
* UNESCO endorsed Student ID card giving students access to thousands of discounts both at home and overseas! Save on transport, accommodation, communications, food, shopping, movies and more!
On successful completion of the course you will receive:
* A graduation certificate officially recognizing your successful completion of studies and qualifications as a marketing specialist
* Transcripts indicating units completed
* Letter of recommendation and validation for current and future employers
* Post-nominal letters placed after your name which indicate that you hold the relevant qualification. For example: John Smith, DipDipMkt
* Job search assistance: Graduate Career Services Program
