Course description
BUS1040 Introduction To Small Business
Description: The small business and entrepreneurship sectors are among the fastest growing in today’s business economy. The success of the business is intertwined with that of the business owner. Challenges and rewards of running a business; basic business structures; networking; generating business ideas are some of the units covered. The course emphasizes personal skills that are required to put forward a solid business persona to the public while at the same time introducing basic business concepts and basic start-up information.
Hours: 36
Credits: 3
FIN1015 Small Business Finance
Description: Recommended: BUS1040 Introduction to Small Business or equivalent knowledge. Covering the essentials of the Financial Plan, a key section of any Business Plan, this course leads the student entrepreneur from an understanding of financial statements, through Government Assistance and Licencing, to the all-important Financial Plan.
Hours: 36
Credits: 3
MGMT1060 Small Business Management
Description: Recommended: BUS1040 Introduction to Small Business or equivalent knowledge. The key to managing starts with a credible plan. Once the requirements of an ideal business plan are covered, students delve into the details of day-to-day management such as credit and collections, labour law, and managing the purchasing and inventory process.
Hours: 36
Credits: 3
MGMT1070 Small Business Plan
Description: This course applies the knowledge of the prerequisite courses by requiring students to research, design and complete a comprehensive business plan. The fundamentals of business planning, components of the plan and the required projections for both owner and lenders are among some of the topics reviewed. The final plan will be reviewed by a panel of entrepreneurs and/or professionals. Students who have completed a marketing and financial feasibility study on their own may be admitted into the course upon application and review.
Hours: 36
Credits: 3
Pre-Requisites: BUS1040, FIN1015, MGMT1060, MKT1020
MKT1020 Small Business Marketing
Description: This course will guide the student through the necessary steps to identify and research a target market for a product or service. The course will review how to design a market strategy; how to research trends in specific industry sectors; how to conduct an organized study of competitors; pricing your product or service; ?the elevator pitch? and how and where to find information. Students will develop a feasibility study and a marketing plan through goal setting and market research; location analysis, customer service and selling.
Hours: 36
Credits: 3