Course description
Diploma in Marketing and Merchandising for Fashion.
Marketing and merchandising are crucial to the global success of the multi-billion dollar fashion industry. Are you ready to combine your business-savvy and keen fashion sense into a career in fashion? VCAD's Marketing and Merchandising for Fashion diploma program can get you there!
This program will introduce you to the fundamental of the fashion industry, design and color theory, as well as standard software used in the industry. You'll explore the Canadian retail industry and learn about marketing, visual displays, event promotions and merchandising. At the end of the program, you will have an impressive portfolio that showcases your skills in fashion marketing and merchandising.
Career opportunities exist in several areas of the fashion industry, including marketing, merchandising, public relations and event and promotions planning. Fashion retailers also require skilled professionals for positions such as store managers, marketing representatives, visual display coordinators and purchasers. Graduates may also choose to start careers in advertising or fashion writing.
