Course description
Diploma Business and Digital Marketing Management.
In the Business and Digital Marketing Management diploma program, you will gain a solid understanding of the traditional business skills, legal concepts and project management required for entry positions in business management or for operation of one’s own independent businesses. The 21st century digital, mobile and social media landscape has transformed how businesses market, promote and sell their products and services, and manage their client relations. The program will explore social media and digital marketing, selling and analytical practices that have evolved from the exponential growth of digital media communication. This program will explore the various social media platforms and tools and how these tools can be incorporated, by marketers and managers to promote and expand their business and connect with their customers. This program will provide graduates with the essential knowledge, and skills necessary to plan, analyze and execute e-media marketing campaigns as part of a business based digital marketing and management strategy. Students will learn the skills and business analytics necessary to effectively use advanced digital tools and techniques that are now an essential component of effective digital marketing strategies. The program concludes with a five-week, 100-hour practicum, giving you the on-the-job experience you need to start working in entry-level marketing roles across multiple industries.
Campus: Calgary City Centre and Calgary South.
