Diploma in Business Administration - Marketing Option

Comments about Diploma in Business Administration - Marketing Option - At the institution - Victoria - British Columbia

• Objectives
  The Marketing program prepares you for involvement in the exciting, expanding fields of retail, public relations, advertising, sales and general marketing management. In your course of studies, you’ll develop practical skills for immediate use in today’s marketing environment. Considerable attention is given to learning how to communicate effectively with management, customers and the general public.
• Academic title
  Diploma in Business Administration - Marketing Option
• Course description
  Year 1
  Courses
  
  ACCT 110 Financial Accounting 1
  ACCT 140 Managerial Accounting
  BUS 120 Business Law
  BUS 130 Business Communications
  BUS 140 Business Info. Technology
  BUS 141 Business Information Systems
  BUS 150 Introduction to Management
  ECON 102* The Canadian Economy
  ENGL 150 English Composition
  FIN 110 Business Finance 1
  MARK 110 Introduction to Marketing
  
  *ECON 103 or ECON 104 may be substituted with permission of the Program Chair.
  
  Students enrolling in the Bachelor of Business Administration-Marketing Communications Management Major will require ECON 103 plus one of ECON 102 or ECON 104.
  
  Year 2
  Courses
  
  BUS 230 Elementary Statistics
  BUS 290 Business Strategy Seminar
  MARK 210 Marketing Research
  MARK 220 Marketing Communications
  MARK 225 Public Relations
  MARK 235 Creative Selling
  MARK 240 Internet Marketing
  Three (3) electives**
  
  **Required electives
     
  Credits
  Any 200-level School of Business course
     or    
  ECON 103 Principles of Microeconomics
     or    
  ECON 104 Principles of Macroeconomics
  and two (2) of:
  ABT 294 Website Design and Maintenance
  BUS 260 International Business and Trade
  BUS 280 Entrepreneurship
  MARK 260 Business in Society
  MARK 365 Consumer Behaviour
  TMGT 210* Cdn. Perspectives in Tourism
  TMGT 240* World Perspectives in Tourism
  TMGT 250* Community Tourism
  
  *Only one choice from the TMGT options is allowed.
  
  Note: MARK 240 is a required course for the Diploma in Business Administration - Marketing Option, but is not required for the Bachelor of Business Administration-Marketing Communications Management Major. This course will satisfy one elective requirement for the degree. BUS 140 is a required diploma course but is not accepted in the degree.
  Progression to Second Year Options
  
  We encourage you to attend 'career options' activities and meet with the department Chairperson or Program Leader responsible for the diploma(s) that you are interested in pursuing after first year. You will be advised to prepare a Personal Learning Plan (PLP) before these meetings as this will help to identify questions for the Chairperson or Program Leader.
  
  You're required to successfully complete a minimum of eight of the 11 first year courses and have completed the specific individual first-year course requirements for the Marketing Option before being admitted to second year.
  
  Co-op/Internship Option
  
  Year 1 Marketing Option, plus:
  
  COOP 100 Workplace Education Prep
  BUS 101 Co-operative Work Experience 1
    and/or
  BUS 201 Co-operative Work Experience 2
  
  Co-op/Internship Requirements
  
  Eligibility for Co-op/Internship Work Experience
  
      * To be eligible to participate in Internship or Co-op, students must successfully complete a minimum of ten of the 11 first year courses, obtain a minimum GPA of 3.0, and complete COOP 100, prior to the first work term (Internship) and all subsequent work terms (Co-op).
  
  Co-op/Internship Completion Requirements
  
      * In order to receive a Diploma in Business Administration, Co-operative Education Designation, two (2) Co-op work terms must be completed satisfactorily.
      * In order to receive a Diploma in Business Administration, Internship Designation, one (1) work term must be completed satisfactorily.
  
  

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