Course description
Year 1
Courses
ACCT 110 Financial Accounting 1
ACCT 140 Managerial Accounting
BUS 120 Business Law
BUS 130 Business Communications
BUS 140 Business Info. Technology
BUS 141 Business Information Systems
BUS 150 Introduction to Management
ECON 102* The Canadian Economy
ENGL 150 English Composition
FIN 110 Business Finance 1
MARK 110 Introduction to Marketing
*ECON 103 or ECON 104 may be substituted with permission of the Program Chair.
Students enrolling in the Bachelor of Business Administration-Marketing Communications Management Major will require ECON 103 plus one of ECON 102 or ECON 104.
Year 2
Courses
BUS 230 Elementary Statistics
BUS 290 Business Strategy Seminar
MARK 210 Marketing Research
MARK 220 Marketing Communications
MARK 225 Public Relations
MARK 235 Creative Selling
MARK 240 Internet Marketing
Three (3) electives**
**Required electives
Credits
Any 200-level School of Business course
or
ECON 103 Principles of Microeconomics
or
ECON 104 Principles of Macroeconomics
and two (2) of:
ABT 294 Website Design and Maintenance
BUS 260 International Business and Trade
BUS 280 Entrepreneurship
MARK 260 Business in Society
MARK 365 Consumer Behaviour
TMGT 210* Cdn. Perspectives in Tourism
TMGT 240* World Perspectives in Tourism
TMGT 250* Community Tourism
*Only one choice from the TMGT options is allowed.
Note: MARK 240 is a required course for the Diploma in Business Administration - Marketing Option, but is not required for the Bachelor of Business Administration-Marketing Communications Management Major. This course will satisfy one elective requirement for the degree. BUS 140 is a required diploma course but is not accepted in the degree.
Progression to Second Year Options
We encourage you to attend 'career options' activities and meet with the department Chairperson or Program Leader responsible for the diploma(s) that you are interested in pursuing after first year. You will be advised to prepare a Personal Learning Plan (PLP) before these meetings as this will help to identify questions for the Chairperson or Program Leader.
You're required to successfully complete a minimum of eight of the 11 first year courses and have completed the specific individual first-year course requirements for the Marketing Option before being admitted to second year.
Co-op/Internship Option
Year 1 Marketing Option, plus:
COOP 100 Workplace Education Prep
BUS 101 Co-operative Work Experience 1
and/or
BUS 201 Co-operative Work Experience 2
Co-op/Internship Requirements
Eligibility for Co-op/Internship Work Experience
* To be eligible to participate in Internship or Co-op, students must successfully complete a minimum of ten of the 11 first year courses, obtain a minimum GPA of 3.0, and complete COOP 100, prior to the first work term (Internship) and all subsequent work terms (Co-op).
Co-op/Internship Completion Requirements
* In order to receive a Diploma in Business Administration, Co-operative Education Designation, two (2) Co-op work terms must be completed satisfactorily.
* In order to receive a Diploma in Business Administration, Internship Designation, one (1) work term must be completed satisfactorily.
