First Term Course Credits
- AEM 345 Advanced Media Relations, Marketing and Promotions 1.50
- AEM 346 Advanced Organizational Structures in Arts and Entertainment Management 1.50
- AEM 347 Advanced Financial Management in Arts and Entertainment Management 1.50
- AEM 348 Advanced Resource Development: Grantsmanship, Sponsorship and Fundraising 1.50
- AEM 349 Advanced Fundamentals of Artist Development 1.50
- AEM 350 Advanced Production and Tour Management 1.50
Credits 9.00
Required: 9.00
Second Term Course Credits
- AEM 340 Advanced Practicum in Arts and Entertainment Management I 12.00
Credits 12.00
Required: 12.00
Third Term Course Credits
- AEM 341 Advanced Practicum in Arts and Entertainment Management II 12.00
Credits 12.00
Required: 12.00
Second or Third Term Course Credits
- AEM 351 Audience Services Practicum and Computer Applications 1.00
Credits 1.00
Required: 1.00
Total Program Credits 34.00
AEM 345
Advanced Media Relations, Marketing and Promotions
1.50 credits (10,0,0) hrs 03 wks
Students will be introduced to the basic concepts of marketing, public relations, and promotion in relation to arts and entertainment management. Lectures will focus on how to apply strategic marketing principles to arts and entertainment management.
AEM 346
Advanced Organizational Structures in Arts and Entertainment Management
1.50 credits (10,0,0) hrs 03 wks
This course will provide students with a basic overview and understanding of the organizational structures in arts and entertainment management. Lectures will focus on the fundamentals of organization and management in performing arts organizations with an emphasis on teaching the skills necessary to build successful relationships between the various organizational sectors. Guest speakers from participating arts organizations will be featured.
AEM 347
Advanced Financial Management in Arts and Entertainment Management
1.50 credits (10,0,0) hrs 03 wks
Students will be introduced to the basic concepts of financial management, including accounting, cash management, budgeting, box office management, forecasting and payroll, in relation to performing arts organizations. Lectures will focus on how to apply financial management principles to the performing arts.
AEM 348
Advanced Resource Development: Grantsmanship, Sponsorship and Fundraising
1.50 credits (10,0,0) hrs 03 wks
This course provides an understanding of the critical role of the resource development activities in performing arts and entertainment organizations. Topics include corporate sponsorship, direct mail, planned giving, and special event fundraising.
AEM 349
Advanced Fundamentals of Artist Development
1.50 credits (10,0,0) hrs 03 wks
Students will be introduced to the critical role of management in the development of an artist's career. Lectures will cover intellectual property management, contractual relationships, recording, touring, presentation, and marketing.
AEM 350
Advanced Production and Tour Management
1.50 credits (4,0,0) hrs 08 wks
Students will be introduced to the basic concepts of production and tour management in performing arts organizations. Lectures will focus on the personnel in performing arts organizations and their duties, equipment used in presenting performing arts, and the process of tour organization.
AEM 351
Audience Services Practicum and Computer Applications
1.00 credit (1,0,5) hrs 07 wks
This course will provide on-the-job experience managing all audience service roles as well as training in box office database and Excel. Students will receive in-class instruction, which will be followed by direct application. Students will be supervised by their instructor throughout their practicum. Only shows in the Capilano College Performing Arts Theatre will be considered for practicum hours. The course may be taken in second or third semester.
