Course description
To concentrate in Human Resource Management, students must have a minimum 70 percent overall average in all year 1 and 2 required BBA courses and a minimum grade of 70 percent in OBHR 2P91.
Year 1
- ACTG 1P91
- ECON 1P91 and 1P92
- ITIS 1P97
- MGMT 1P93 and 1P96
- MATH 1P97 and 1P98
- one Humanities context credit or Science context credit
Year 2
- ACTG 2P12 and 2P40
- ECON 2P23 and 2P91
- FNCE 2P91
- MKTG 2P91
- OBHR 2P91
- OPER 2P91
- the Humanities context credit or Science context credit not taken in year 1
Year 3
- ENTR 3P45
- FNCE 3P93
- ITIS 3P97
- MGMT 3P82 and 3P98
- MKTG 3P24
- OBHR 3P42 and 3P97
- one elective credit (see program note 1)
Year 4
- MGMT 4P90
- OBHR 3P96
- two and one-half OBHR credits numbered 4(alpha)00 or above
- one and one-half elective credits (see program note 1)
Course Descriptions
ACCOUNTING
ACTG 1P11
Introduction to Accounting I
Nature and role of accounting information for planning, decision making, control and external reporting by businesses and other economic organizations.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors.
Note: enrolment limited to 45 students per section.
Completion of this course will replace previous assigned grade and credit obtained in ACTG 1P91.
ACTG 1P12
Introduction to Accounting II
Emphasizing the application of various accounting concepts to generate information for a variety of purposes.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors.
Prerequisite: ACTG 1P11.
Note: enrolment limited to 45 students per section.
Completion of this course will replace previous assigned grade and credit obtained in ACTG 2P12.
ACTG 1P71
The Legal Environment of Business
Canadian legal system as it affects the modern business environment, in particular the accounting professional. Topics include financial disclosure and audit requirements, corporate finance and securities, corporate capacity and agency and professional liability for negligence and other business torts.
Lectures, seminar, 3 hours per week.
Restriction: open to BAcc majors.
Note: enrolment limited to 65 students per section.
Completion of this course will replace previous assigned grade and credit obtained in ACTG 2P40.
ACTG 1P91
Introduction to Financial Accounting
Fundamental concepts of financial accounting as related to the balance sheet, income statement and statement of cash flow. Problems of income determination, asset and equity measurements and analysis of financial statements.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA, BBE, BCB, BTEB, combined Business majors and Business minors until date specified in Registration guide. In Winter Term not open to BBA and BBE majors until date specified in Registration guide.
Note: enrolment limited to 45 students per section.
Completion of this course will replace previous assigned grade and credit obtained in ACTG 1P11.
ACTG 2P12
Introduction to Management Accounting
Accounting for managerial decision-making, including identifying relevant data, understanding various cost accounting systems and breakeven analysis.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA, BBE, BCB, BTEB, combined Business majors and Business minors until date specified in Registration guide. In Winter Term not open to BBA majors until date specified in Registration guide.
Prerequisite: ACTG 1P91.
Note: enrolment limited to 45 students per section.
Completion of this course will replace previous assigned grade and credit obtained in ACTG 1P12.
ACTG 2P21
Cost and Managerial Accounting I
Internal recording systems developed to implement and guide management planning and control emphasizing cost identification, product costing, cost behaviour and cost allocations as well as analysis and communication of relevant information to users in a professional manner.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors, BBA students approved to the accounting concentration and BBE Financial Economics option students until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average. In Spring Term open to BAcc Co-op majors until date specified in Registration guide.
Prerequisite: ACTG 1P12 or 2P12.
Note: enrolment limited to 40 students per section.
ACTG 2P31
Accounting for External Reporting I
Topics in theory preparation and analysis of external financial reports under Canadian GAAP. Topics may include the Canadian financial reporting environment, the conceptual framework underlying financial reporting, accounting information systems, revenue recognition, reporting financial performance, financial position and cash flows, and accounting for cash, temporary investments and receivables.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors and BBA students approved to the accounting concentration until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average.
Prerequisite: ACTG 1P12 or 2P12.
Note: enrolment limited to 40 students per section.
ACTG 2P32
Accounting for External Reporting II
Advanced topics in the preparation of external financial reports according to current GAAP. Use, critique and analysis of financial reports. Topics may include accounting for inventory; property, plant and equipment; intangibles; short and long term liabilities; and owners' equity.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors and BBA students approved to the accounting concentration until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average. In Spring Term open to BAcc Co-op majors until date specified in Registration guide.
Prerequisite: ACTG 2P31.
Note: enrolment limited to 40 students per section.
ACTG 2P40
Commercial Law
Basic legal considerations for the business organization.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA, BBE, BCB and combined Business majors until date specified in Registration guide. In Spring Term open to BBA Co-op majors until date specified in Registration guide.
Note: enrolment limited to 45 students per section.
Completion of this course will replace previous assigned grade and credit obtained in ACTG 1P71.
ACTG 3P11
Auditing Concepts
Nature of verification, audit evidence, testing, the elements of effective control structures, the use of statistical sampling and evolution of external, internal and comprehensive auditing.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors and BBA students approved to the accounting concentration until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average. In Spring Term open to BAcc Co-op majors until date specified in Registration guide.
Prerequisite: ACTG 3P97 (3P22 or MGMT 4P12).
Note: enrolment limited to 40 students per section.
ACTG 3P23
Cost and Managerial Accounting II
Continuation of the study of internal recording systems emphasizing performance evaluation, divisional performance measurement, transfer pricing, behavioural implications of accounting information and current issues including analysis and communication of relevant information to users in a professional manner.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average. In Spring Session open to BAcc Co-op majors until date specified in Registration guide.
Prerequisite: ACTG 2P21.
Note: enrolment limited to 40 students per section.
ACTG 3P33
Accounting for External Reporting III
Advanced topics in the preparation of external financial reports according to current GAAP. Use, critique and analysis of these reports. Topics may include accounting for long-term investments, leases, income taxes, pensions, error analysis, cash flow statements and ethics.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average. In Spring Session open to BAcc Co-op majors until date specified in Registration guide.
Prerequisite: ACTG 2P32.
Note: enrolment limited to 40 students per section.
ACTG 3P41
Taxation I
Principles underlying federal income taxation in Canada through an analysis of the Income Tax Act, R.S.C., as amended. Computation of net income for tax purposes.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average. In Spring Session open to BAcc Co-op students until date specified in Registration guide.
Prerequisite: ACTG 1P12 or 2P12.
Note: enrolment limited to 40 students per section.
ACTG 3P97
Accounting Information Systems
Fundamental concepts of accounting information systems emphasizing analysis, design and implementation of information systems and internal controls.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors and BBA students approved to the accounting concentration until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average.
Prerequisites: ACTG 1P12 or 2P12; ITIS 1P97.
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in ACTG 3P22.
#ACTG 4P03
Financial Analysis
(also offered as FNCE 4P03)
Importance and use of financial statement information in areas such as analysis of credit, equity investment, industry and competitors, analysis of mergers and acquisitions and the firm's strategy in communicating information to capital markets.
Lectures, case discussion, 3 hours per week.
Restriction: open to BAcc students, BBA students approved to the finance concentration and BBE financial economics option students until date specified in Registration guide.
Prerequisite: FNCE 3P93.
Note: enrolment limited to 40 students per section.
ACTG 4P11
Accounting Theory
Economic, behavioural and ethical foundations of accounting theory including the need for and development of standards, a conceptual framework, alternatives to present accounting models and current issues.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors with a minimum of 12.0 overall credits until the date specified in the Registration guide. After that date open to students who have a minimum of 12 overall credits and a 70 percent major average and a minimum 60 percent non-major average.
Prerequisite: ACTG 3P33.
Note: enrolment limited to 40 students per section.
ACTG 4P12
Integration and Problem Solving
Incorporates sub disciplines of accounting in the context of a wider view of organizations through the examination of applied and theoretical issues.
Cases, discussion, 3 hours per week.
Restriction: open to BAcc majors until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average. In Fall Session, open to BAcc Co-op majors until date specified in Registration guide.
Prerequisites: ACTG 3P23 and 4P34.
Note: ACTG 4P34 may be taken concurrently. Enrolment limited to 40 students per section.
ACTG 4P34
Accounting for External Reporting IV
Advanced topics in theory, preparation and analysis of external financial reports under Canadian GAAP. Topics may include theory and practice of consolidation procedures, accounting for international operations and financial instruments, and basics of accounting for not-for-profit organizations.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average. In Spring Session open to BAcc Co-op majors until date specified in Registration guide. In Fall Term not open to BAcc Co-op majors without permission of the instructor.
Prerequisite: ACTG 3P33.
Note: enrolment limited to 40 students per section.
ACTG 4P40
Tax Strategies for Planning and Decision Making
Principles of individual and corporate taxation emphasizing the effects of federal and sub federal income taxes on decision making in business.
Lectures, discussion, cases, 3 hours per week.
Restriction: open to BBA, BBE Financial Economics option students and combined Business majors with a minimum of 10.0 overall credits until the date specified in the Registration guide. After that date open to students who hold a minimum 70 percent major average and a minimum 60 percent non-major average; not open to BAcc majors.
Prerequisite: ACTG 1P12 or 2P12.
Note: enrolment limited to 40 students per section.
ACTG 4P41
Taxation II
Computation of taxable income and taxes payable for individuals and corporations. Rights and obligations of the taxpayer. Determination of the effects of federal income taxes on decision-making.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average.
Prerequisite: ACTG 3P41.
Note: enrolment limited to 40 students per section.
ACTG 4P42
Taxation III
Topics include tax implications of changes in corporate structures, corporate distributions, rollovers and shareholder/manager remuneration, trusts and partnerships.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors until the date specified in the Registration guide. After that date open to students who have a minimum of 12.0 overall credits and a 70 percent major average and a minimum 60 percent non-major average. In Spring Session open to BAcc Co-op majors until date specified in Registration guide.
Prerequisite: ACTG 4P41.
Note: enrolment limited to 40 students per section.
ACTG 4P61
External Auditing I
Financial statement audit including the professional and legal responsibilities of the auditor, generally accepted auditing standards, risk, materiality and the planning and execution of the audit.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors with a minimum of 12.0 overall credits until the date specified in the Registration guide. After that date open to students who have a minimum of 12.0 overall credits and a 70 percent major average and a minimum 60 percent non-major average. In Spring Session open to BAcc Co-op majors until date specified in Registration guide. In Fall Term not open to BAcc co-op majors without permission of the instructor.
Prerequisite: ACTG 3P11.
Note: enrolment limited to 40 students per section.
ACTG 4P62
External Auditing II
Emphasis on the completion of the audit, evaluation of results, audit reports, review engagements and current topics.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc majors until the date specified in the Registration guide. After that date open to students who have a minimum 70 percent major average and a minimum 60 percent non-major average. In Fall Session, open to BAcc Co-op majors until date specified in Registration guide.
Prerequisite: ACTG 4P61.
Note: enrolment limited to 40 students per section.
ACTG 4P91
Research Topic
Directed intensive study or research under the supervision of a faculty member in an area in which the student has shown particular competence.
Restriction: open to BAcc, BBA and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member.
Note: to be chosen in consultation with the supervising faculty member.
ACTG 4V90-4V99
Topics in Accounting
Courses in specialized areas within the discipline.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc, BBA and combined Business majors.
CO-OP COURSES
ACTG 0N01
Work Placement I
First co-op work placement (4 months) with an approved employer.
Restriction: open to BAcc Co-op students.
ACTG 0N02
Work Placement II
Second co-op work placement (4 months) with an approved employer.
Restriction: open to BAcc Co-op students.
ACTG 0N03
Work Placement III
Third co-op work placement (4 months) with an approved employer.
Restriction: open to BAcc Co-op students.
ACTG 0N04
Work Placement IV
Optional co-op work placement (4 months) with an approved employer.
Restriction: open to BAcc Co-op students.
ACTG 0N05
Work Placement V
Optional co-op work placement (4 months) with an approved employer.
Restriction: open to BAcc Co-op students.
ACTG 0N90
Co-op Training and Development
Framework for the development of learning objectives by students for individual work terms. Includes orientation to the Co-op experience goal setting, résumé preparation, interview skills preparation.
Lectures, presentation, site visits, 2 hours per week.
Restriction: open to BAcc Co-op students.
ADMI 0N11
Work Placement I
First co-op work placement (4 months) with an approved employer.
Restriction: open to BBA Co-op students.
ADMI 0N12
Work Placement II
Second co-op work placement (4 months) with an approved employer.
Restriction: open to BBA Co-op students.
ADMI 0N13
Work Placement III
Third co-op work placement (4 months) with an approved employer.
Restriction: open to BBA Co-op students.
ADMI 0N14
Work Placement IV
Optional co-op work placement (4 months) with an approved employer.
Restriction: open to BBA Co-op students.
ADMI 0N15
Work Placement V
Optional co-op work placement (4 months) with an approved employer.
Restriction: open to BBA Co-op students.
ADMI 0N90
Co-op Training and Development
Framework for the development of learning objectives by students for individual work terms. Includes orientation to the Co-op experience goal setting, résumé preparation, interview skills preparation.
Lectures, presentation, site visits, 2 hours per week.
Restriction: open to BBA Co-op students.
ENTREPRENEURIAL STUDIES
ENTR 2P51
Introduction to Entrepreneurship
Entrepreneurs and the new venture creation process: attributes of entrepreneurs and the processes involved in successfully launching new enterprises.
Lectures, discussion, 3 hours per week.
Restriction: open to SPMA majors and Business minors until date specified in Registration guide. Students must hold a minimum 3.0 overall credits. Not open to BBA and BAcc majors.
Completion of this course will replace previous assigned grade and credit obtained in ENTR 2P91 AND 3P45.
ENTR 2P91
Entrepreneurial Management
Theories of entrepreneurship and intrapreneurship, entrepreneurial attributes, new venture creation processes and feasibility plan preparation.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA and BAcc majors. In Winter term open to BBA Co-op majors until date specified in Registration guide.
Prerequisites: ACTG 1P12, or MGMT 1P93 and 1P96.
Completion of this course will replace previous assigned grade and credit obtained in ENTR 2P51 and 3P45.
ENTR 3P92
Creativity and the Entrepreneur
Exploration of creative and personal entrepreneurial abilities. Topics include sources of ideas and their transformation into commercial opportunities, environmental scanning, trend identification and futurism.
Lectures, discussion, 3 hours per week.
Prerequisite: ENTR 2P51 or 2P91 (3P45).
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in ENTR 3P52.
ENTR 3P93
New Venture Management
Development of management concepts and techniques relevant to new and growing enterprises. Adaptations of management techniques due to limitations of management time and resources in early stage companies and changes to management approaches as companies grow.
Lectures, discussion, 3 hours per week.
Prerequisite: ENTR 2P51 or 2P91 (3P45).
Note: enrolment limited to 40 students per section.
ENTR 3P94
Corporate Entrepreneurship
Management of innovation and entrepreneurship in midsized and larger organizations. The role of leadership in developing and maintaining innovation and entrepreneurship and the mechanisms for stimulating organizational growth and entrepreneurial culture. How organizations respond to innovation.
Lectures, discussion, 3 hours per week.
Prerequisite: ENTR 2P51 or 2P91 (3P45).
Note: enrolment limited to 40 students per section.
ENTR 3P96
Venture Capital and the Entrepreneur
Financial challenges and strategies for new and growing ventures; evaluating and packaging new venture opportunities; importance of business angel and venture capital finance.
Lectures, discussion, 3 hours per week.
Prerequisite: ENTR 2P91 (3P45).
Note: enrolment limited to 40 students per section.
ENTR 3P98
Family Business
Theories, research and current practices relating to family business management. Topics include the importance of family businesses, the role of the founder and the entrepreneur, intergenerational succession, going outside the family, managing conflict, strategic management of the family business.
Lectures, case discussion, 3 hours per week.
Restriction: open to BAcc and BBA majors with a minimum of 10.0 overall credits.
Prerequisite: OBHR 2P91.
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in MGMT 4P98 and 4V98.
#ENTR 3P99
Behavioural and Organizational Research Methods and Designs
(also offered as OBHR 3P99)
Techniques and methods of conducting reliable and valid research including measurement and evaluation using experimental, survey, and quantitative and qualitative research methods. Emphasis on understanding and critical evaluation of empirical human resource management, organizational behaviour, human resource management, entrepreneurship and organizational theory studies.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the entrepreneurship and human resource management concentrations until the date specified in the Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite: OBHR 2P91.
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in OBHR 4P92 and 4V92.
ENTR 3V90-3V99
Topics in Entrepreneurship I
Courses in specialized areas within the discipline.
ENTR 4F90
Research Topic
Directed intensive study and research under the supervision of a faculty member in an area in which the student has shown particular competence.
Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member.
Note: topic to be chosen in consultation with the supervising faculty member.
ENTR 4P10
Planning New Venture Creation
Identification and assessment of appropriate forms for commercial development of new ventures. Strategic and operational planning relevant to the creation of an entrepreneurial firm. Preparation of a formal business plan.
Lectures, case discussion, presentations, 3 hours per week.
Prerequisite: ENTR 2P51 or 2P91 (3P45).
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in ENTR 3P91 and 3P92.
ENTR 4P91
Research Topic
Directed study or research under the supervision of a faculty member in an area in which the student has shown particular competence.
Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member.
Note: to be chosen in consultation with the supervising faculty member.
ENTR 4P93
International Dimensions of Entrepreneurship
Strategies to recognize global opportunities and to use global networks for resources, design and distribution of goods and services for customers in other parts of the world.
Lectures, case discussion, presentations, 3 hours per week.
Prerequisite: ENTR 2P51 or 3P45.
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade in ENTR 4V93.
ENTR 4V90
Topics in Entrepreneurship II - Real Estate Management
To develop an understanding of the principles, roles and purposes of real estate management and to relate this industry to business concepts and practices.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA and BAcc majors.
Prerequisite: ACTG 2P12, FNCE 2P91, MKTG 2P91, OBHR 2P91
ENTR 4V90-4V99
Topics in Entrepreneurship II
Courses in specialized areas within the discipline.
ETHICS
ETHC 3P82
Ethics in Business
Philosophical ideas and ethical issues pertaining to business behaviour, business organizations and economic systems. Topics may include basic concepts of ethics; social purpose of business; rights and responsibilities of employees and employers; product and workplace safety; roles of shareholders and other stakeholders; environmental issues; morality of capitalism and other systems; cases in marketing, finance, operations, employee relations and international business.
Lectures, seminar, 3 hours per week.
Restriction: open to BAcc, BBA and combined Business majors. In Spring Session open to BBA Co-op majors until date specified in Registration guide. In Summer Session open to BAcc Co-op majors until date specified in Registration guide.
Completion of this course will replace previous assigned grade and credit obtained in MGMT (PHIL) 2P82 and 3P82.
FINANCE
FNCE 2P50
Introduction to Personal Financial Planning
Financial goal setting, evaluating the financial implications of goals, preparation and analysis of personal financial statements, understanding personal credit and debt; emphasis on mortgage borrowing, investment alternatives for individuals and families, personal taxes, basic insurance products desired for family protection, financial planning in retirement and estate planning.
Lectures, case discussion, 3 hours per week.
Restriction: not open to BAcc, BBA, BBE, BCB and combined Business majors.
Note: enrolment limited to 45 students per section.
Completion of this course will replace previous assigned grade and credit obtained in FNCE 2P95.
FNCE 2P51
Introduction to Finance
Criteria used in making investment decisions, risk concepts and the valuation of assets, a financial analysis, forecasting and leverage, the theory of interest, valuation and capital budgeting.
Lectures, discussion, 3 hours per week.
Restriction: not open to BAcc, BBA, BBE, BCB and combined Business majors.
Completion of this course will replace previous assigned grade and credit obtained in FNCE 2P91.
FNCE 2P91
Corporate Finance I
Finance function in the private and public sectors. Techniques of financial analysis. Investment in current assets, capital budgeting, valuation, risk and return.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc, BBA, BBE, BCB, BTEB and combined Business majors. In Fall Term open to BAcc, BAcc Co-op and BBA Co-op majors until date specified in Registration guide.
Prerequisites: ACTG 1P11 or 1P91; ECON 1P91 and 1P92; MATH 1P01 or 1P97; MATH 1P98.
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in FNCE 2P51.
FNCE 3P93
Corporate Finance II
Cost of capital, capital structure and dividend policy. Analysis of long and short term financing decisions. Introduction to options and futures, mergers and acquisitions.
Lectures, discussion, 3 hours per week.
Restriction: open to BAcc, BBA, BBE, BCB and combined Business majors. In Spring Session open to BAcc Co-op majors until date specified in Registration guide. In Winter Term open to BAcc, BAcc Co-op and BBA Co-op majors until date specified in the Registration guide.
Prerequisite: FNCE 2P91.
Note: enrolment limited to 40 students per section.
FNCE 3P95
Personal Financial Planning
Tools and techniques of developing comprehensive personal financial plans. Topics include financial analysis of client goals, assessing wealth and the capacity to accomplish goals, debt management strategies, personal portfolio management, tax management strategies, risk management and insurance, financial strategies in retirement, and estate planning emphasizing wills, trusts and estate freezing.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration and BBE financial economics option students until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors.
Prerequisite: FNCE 3P93.
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in FNCE 2P95.
FNCE 3P96
Financial Theory
Theoretical foundations of finance and their implications for the financial decision making of both individuals and corporations. Decisions involving the valuation of fixed assets and marketable securities under conditions of certainty and uncertainty and in the context of perfect and imperfect capital markets.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration, general management concentration, international business concentration and BBE financial economics option students, until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors.
Prerequisites: FNCE 3P93 (minimum 60 percent); ECON 2P90 or 2P91.
Note: enrolment limited to 40 students per section.
FNCE 4P02
Corporate Financial Policy
Case discussions to develop and apply understanding of material in FNCE 2P91 and 3P93 to situations encountered in business decision settings.
Seminar, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration and BBE financial economics option students until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors.
Prerequisite: FNCE 3P96.
Note: enrolment limited to 30 students per section.
*FNCE 4P03
Financial Analysis
(also offered as ACTG 4P03)
Importance and use of financial statement information in areas such as analysis of credit, equity investment, industry and competitors, analysis of mergers and acquisitions and the firm's strategy in communicating information to capital markets.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration, BAcc and BBE financial economics option students until date specified in Registration guide.
Prerequisite: FNCE 3P93.
Note: enrolment limited to 40 students per section.
FNCE 4P04
Investment Analysis and Portfolio Management
Examination of the investment/asset allocation decision for the individual and institutional investors. Discussion of the main asset pricing models and market efficiency tests. Theoretical and practical valuation models of common stocks, preferred stocks, mutual funds and pension funds. Use of different instruments in various investment strategies such as investment, speculation, hedging and arbitrage. Techniques used by analysts to pick investments such as fundamental analysis, technical analysis and quantitative analysis.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration and BBE financial economics option students until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors.
Prerequisite: FNCE 3P96.
Note: enrolment limited to 40 students per section.
FNCE 4P05
International Finance
Overview of the international financial environment, the theoretical and practical aspects of the various international financial markets and the impact of the international environment on the financial decision making of the individual and the firm.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration, international business concentration and BBE financial economics option students until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors.
Prerequisite: FNCE 3P93 or 3P96.
Note: enrolment limited to 40 students per section.
FNCE 4P08
Management of Financial Institutions
Organizational structure and operating practices; self-regulation, government and international regulation of financial institutions; managerial aspects associated with savings, credit liquidity, assets, liabilities and capital problems, financial planning, strategy formulation and performance evaluation. Growth of financial services on a global basis.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration and BBE financial economics option students until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors.
Prerequisite: FNCE 3P96.
Note: enrolment limited to 40 students per section.
FNCE 4P09
Portfolio Management
Utility theory and stochastic dominance, the efficient formation of portfolios in mean/variance framework under various assumptions, application of asset pricing models to portfolio management, the evaluation of portfolio performance and current topics in portfolio management. Students will employ computer software in the management of stock and fixed income portfolios.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA and BBA Co-op students approved to the finance concentration and BBE financial economics option students until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors.
Prerequisites: FNCE 3P96 and 4P04.
Note: enrolment limited to 40 students per section.
FNCE 4P15
Advanced Topics in Financial Theory
Theoretical concepts are extended to include capital structure, dividend policy, leasing and mergers. May include computer applications of theory to empirical data.
Lectures, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration and BBE financial economics option students until date specified in Registration guide. After that date open to BAcc, BBA, BBE , BCB and combined Business majors.
Prerequisite: FNCE 3P96 (4P06).
Note: enrolment limited to 40 students per section.
FNCE 4P16
Derivatives I
Introduction to options and futures markets. Pricing principles and theory of these derivative securities as they apply to various trading and hedging strategies.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration and BBE financial economics option students until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors.
Prerequisite: FNCE 3P96.
Note: enrolment limited to 40 students per section.
FNCE 4P17
Derivatives II
Further refinements in the theory of derivative securities and its application to options and futures markets.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration and BBE financial economics option students until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors.
Prerequisite: FNCE 4P16.
Note: enrolment limited to 40 students per section.
FNCE 4P18
Fixed Income Securities
Analysis of the bond markets concentrating on fixed income and fixed income derivatives markets. Risks and returns associated with investments in the markets and on how these instruments can be optimally allocated to yield successful portfolio performance.
Lectures, 3 hours per week.
Restriction: open to BBA students approved to the finance concentration and BBE financial economics option students until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB and combined Business majors.
Prerequisite: FNCE 3P96.
Note: enrolment limited to 40 students per section.
FNCE 4P91
Research Topic
Directed intensive study or research under the supervision of a faculty member in an area in which the student has shown particular competence.
Restriction: open to BAcc, BBA, BBE, BCB and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty.
Note: to be chosen in consultation with the supervising faculty member.
FNCE 4V90-4V99
Topics in Finance
Courses in specialized areas within the discipline.
Restriction: open to BAcc, BBA, BBE and combined Business majors.
INFORMATION TECHNOLOGY INFORMATION SYSTEMS
ITIS 1P97
Data Analysis and Business Modelling
Process of transforming input data into useful information for effective business decision making. The use of data and information to better understand the customers and the markets. Hands-on experience with computer software tools in data analysis, model development and solution analysis.
Lectures, lab, 3 hours per week.
Restriction: open to BAcc, BBA and BTEB majors. In Fall term open to BAcc majors until date specified in Registration guide. In Winter Term open to BBA majors until date specified in the Registration guide.
ITIS 2P91
Management of Information Systems and Technology
Value and uses of information systems for business operation and management decision making for strategic advantage. Applications to business including intranet, extranet and e-commerce. Analysis, design, implementation and maintenance of information systems and the management challenges of information technology.
Lectures, discussion, 3 hours per week.
Restriction: open to BBA and BTEB majors. In Winter term open to BBA Co-op majors until date specified in Registration guide.
Prerequisite: ITIS 1P97.
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in ITIS 3P97.
ITIS 3P91
Quantitative Methods for Information Systems
Multivariate data analysis and quantitative methods in information systems and their application to business decision making. SPSS and/or other relevant statistical software to generate solution output. Topics include data preparation, data testing and transformation, multiple regression, principal components analysis, common factor analysis, multiple discriminant analysis, multiple and logistic regression and multivariate analysis of variance. Introduction to structural equation modelling, hierarchical linear modelling, canonical correlation or multidimensional scaling.
Lectures, lab, 3 hours per week.
Restriction: open to BBA students approved to the information systems and operations management concentration until the date specified in the Registration guide. After that date open to BAcc, BBA and BCB. Students must have a minimum of 10.0 overall credits.
Prerequisite: ITIS 2P91 (3P97) or ACTG 3P97; MATH 1P97 and 1P98.
Note: enrolment limited to 40 students per section.
ITIS 3P98
Fundamentals of Database Design and Management
Role of databases in organizations. Business requirement analysis and use of tools and techniques for designing and administering a new database. Conceptual data modelling and emphasis on the relational database model. Application of concepts using current commercial systems. Database manipulation using SQL and other query mechanisms. Transaction management, maintenance, reliability and security. Database trends and emerging technologies.
Lectures, lab, 3 hours per week.
Restriction: open to BBA students approved to the information systems and operations management concentration until the date specified in the Registration guide. After that date open to BAcc, BBA and BCB. Students must have a minimum of 10.0 overall credits.
Prerequisite: ITIS 2P91 (3P97) or ACTG 3P97.
Note: enrolment limited to 40 students per section.
ITIS 4F90
Research Topic
Directed intensive study and research under the supervision of a faculty member in an area in which the student has shown particular competence.
Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member.
Note: topic to be chosen in consultation with the supervising faculty member.
ITIS 4P21
Data Mining Techniques and Applications
Foundations, functionalities and applications of data mining. Data mining languages and systems, data characterization, generalization and comparison, classification and prediction, association rule mining, and clustering.
Lectures, lab, 3 hours per week.
Restriction: open to BBA students approved to the information systems and operations management concentration until the date specified in the Registration guide. After that date open to BAcc, BBA and BCB. Students must have a minimum of 10.0 overall credits.
Prerequisite: ITIS 2P91 (3P97) or ACTG 3P97.
Note: enrolment limited to 40 students per section.
ITIS 4P22
e-Business Applications
Architecture of e-commerce applications and communications infrastructure supporting e-business. Managing e-business practices and strategic deployment of e-business for global competitive advantage.
Lectures, lab, 3 hours per week.
Restriction: open to BBA students approved to the information systems and operations management concentration until the date specified in the Registration guide. After that date open to BAcc, BBA and BCB. Students must have a minimum of 10.0 overall credits.
Prerequisite: ITIS 2P91 (3P97) or ACTG 3P97.
Note: enrolment limited to 40 students per section.
ITIS 4P25
Systems Analysis and Design
System development life cycle and design strategies. Feasibility study, process modelling and data modelling. System prototyping, implementation, operation and maintenance and security. User involvement and training. Measurement and evaluation of system performance and emerging trends.
Lectures, lab, 3 hours per week.
Restriction: open to BBA students approved to the information systems and operations management concentration until the date specified in the Registration guide. After that date open to BAcc, BBA and BCB. Students must have a minimum of 10.0 overall credits.
Prerequisite: ITIS 2P91 (3P97) or ACTG 3P97.
Note: enrolment limited to 40 students per section.
#ITIS 4P26
Supply Chain Management
(also offered as OPER 4P26)
Supply chain modelling and performance. Managing material, information and financial flows. Enabling roles of the Internet, technology and information. Design of supply chain networks, applications of ERP, e-commerce and e-procurement technologies and decision support systems in managing supply chains. Business process outsourcing and strategic partnerships.
Lectures, case discussions, 3 hours per week.
Restriction: open to BBA students approved to the information systems and operations management concentration until the date specified in the Registration guide. After that date open to BAcc, BBA and BCB. Students must have a minimum of 10.0 overall credits.
Prerequisites: ECON 2P91 and OPER 2P91; ACTG 3P97 or ITIS 2P91 (3P97).
Note: enrolment limited to 40 students per section.
ITIS 4P27
Advanced Topics in Information Systems
Critical debates and issues involved with IT-based information systems in organizations. Topics include the use, development and effects of modern information systems, and the social, organizational and behavioural aspects of information systems and their application in company environments.
Lectures, lab, 3 hours per week.
Restriction: open to BBA students approved to the information systems and operations management concentration until the date specified in the Registration guide. After that date open to BAcc, BBA and BCB. Students must have a minimum of 10.0 overall credits.
Prerequisite: ITIS 2P91 (3P97) or ACTG 3P97.
Note: enrolment limited to 40 students per section.
ITIS 4P91
Research Topic
Directed study or research under the supervision of a faculty member in an area of demonstrated student competence.
Restriction: open to BBA, BBE, BCB and combined business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member.
Note: topic to be chosen in consultation with the supervising faculty member.
ITIS 4V90-4V99
Topics in Information Systems
Courses in specialized areas within the discipline.
Restriction: open to BAcc, BBA, BBE and combined Business majors until date specified in Registration guide. Students must have a minimum of 13.5 overall credits.
MANAGEMENT
MGMT 1P51
Understanding Canadian Business
Basic functional areas of: operations, marketing, human resources, information technology and accounting.
Lectures, discussion, 3 hours per week.
Restriction: open to CSBC, Public Admin Co-op, SPMA majors and Business minors until date specified in the Registration guide. Not open to BAcc, BBA and combined Business majors.
Completion of this course will replace previous assigned grade and credit obtained in MGMT 1P92 and 1P93.
MGMT 1P52
Business and its Environment
Impact on business of political, economic, social and technological forces including legal and ethical considerations. Focus on finance and entrepreneurship with international business.
Lectures, discussion, 3 hours per week.
Restriction: open to CSBC, Public Admin Co-op, SPMA majors and Business minors until date specified in the Registration guide. Not open to BAcc, BBA and combined Business majors.
Completion of this course will replace previous assigned grade and credit obtained in MGMT 1P91 and 1P93.
MGMT 1P93
Introduction to Business in Canada
Issues relating to managing businesses in Canada. The definition and interaction of the core functional areas of business, the legal environment and ethical issues.
Lectures, seminar, 3 hours per week.
Restriction: open to BAcc, BBA, BCB and combined Business majors. In Winter Session, open to BAcc, BBA, BCB and combined Business majors with a minimum of 2.0 overall credits.
Completion of this course will replace previous assigned grade and credit obtained in MGMT 1P51, 1P52, 1P91 and 1P92.
MGMT 1P96
Business Analysis and Reporting
Skill-based introduction to business problem solving. Structured case study analysis to develop critical thinking, teamwork, professionalism, report writing and business presentations.
Lectures, seminar, 3 hours per week.
Restriction: open to BBA, BCB and combined Business majors until the date specified in the Registration guide. After that date open to BAcc, BBA, BCB and combined Business majors. In Fall Session, open to BAcc, BBA, BCB and combine Business majors with a minimum of 2.0 overall credits.
*MGMT 2P82
Business Ethics
(also offered as PHIL 2P82)
Evaluation of the contribution of business practices, institutions and actions to the general human good. Topics include false or misleading advertising, product safety, monopolistic price schemes, effects of pollution, discriminatory hiring policies, the role of shareholders, management, government and the public in determining corporate policy and economic justice.
Lectures, seminar, 3 hours per week.
Restriction: not open to BAcc and BBA majors.
Completion of this course will replace previous assigned grade and credit obtained in ETHC 3P82 and MGMT 3P82.
MGMT 3P51
Strategic Management
Identification, development and implementation of organizational strategy.
Seminar, case discussion, 3 hours per week.
Restriction: not open to BAcc, BBA or combined Business majors.
Prerequisites: FNCE 2P51, MKTG 2P51, OBHR 2P51 and OPER 2P51.
Completion of this course will replace previous assigned grade and credit obtained in MGMT 3P80, 3P81, 4P89.
MGMT 3P98
International Business
Global business environment; development, implementation and evaluation of international business strategies; international opportunities and constraints facing Canadian businesses.
Lectures, case discussion, 3 hours per week.
Restriction: open to BAcc, BBA and BTEB majors with a minimum of 8.5 overall credits. In Fall term open to BBA Co-op majors until date specified in Registration guide.
Prerequisites: ACTG 1P11, or ACTG 2P12, MGMT 1P93 and 1P96.
Note: enrolment limited to 40 students per section.
MGMT 3V90-3V99
Topics in Management I
Courses in specialized areas within the discipline.
MGMT 4F90
Research Topic
Directed intensive study and research under the supervision of a faculty member in an area in which the student has shown particular competence.
Restriction: open to BBA, BBE, BCB and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member.
Note: topic to be chosen in consultation with the supervising faculty member.
MGMT 4P35
Export Strategy and Management
Techniques required to do business overseas. Concepts, processes and theories associated with the development and management of export markets. Investigation, analysis and reporting on various export marketing management issues.
Lectures, case discussion, 3 hours per week.
Restriction: open to BAcc and BBA students.
Prerequisite: MGMT 3P98.
MGMT 4P90
Business Strategy
Industry analysis and competitive strategy emphasizing integration of functional area strategies and positioning with regard to market opportunities.
Lectures, case discussion, 3 hours per week.
Restriction: open to BAcc, BBA and combined majors with a minimum of 14.0 overall credits. In Fall term open to BAcc Co-op and BBA Co-op majors until date specified in Registration guide.
Prerequisites: FNCE 3P93, MKTG 2P91, OPER 2P91 and OBHR 2P91.
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in MGMT 4P80 and 4P89.
MGMT 4P91
Research Topic
Directed study or research under the supervision of a faculty member in an area in which the student has shown particular competence.
Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty.
Note: to be chosen in consultation with the supervising faculty member.
MGMT 4P93
e-Business Strategy
Business models for the web. Business webs: partner networks of producers, service providers, suppliers, infrastructure companies and customers, all linked via digital channels. Mapping, analysis and critique of emerging models.
Lectures, seminar, 3 hours per week.
Restriction: open to BAcc, BBA, BBE, CSBC, BCB and combined Business majors with a minimum of 10.0 overall credits.
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in MGMT 4V93.
MGMT 4P94
Transnational Business Management
Multinational firms' operation in a global economy. Motivations and mentalities of internationalization; creation of layers of competitive advantage over multinational markets; alliance and knowledge management.
Lectures, case discussion, 3 hours per week.
Restriction: open to BAcc, BBA and combined Business majors with a minimum of 10.0 overall credits.
Prerequisite: MGMT 3P98.
MGMT 4P97
Advanced Topics in Business and Society
Topics may include neoclassical economics and the social role of business, environmentalism and the "greening" of business, social issues relating to downsizing, automation and the future of work, corporate philanthropy, employment equity and pay equity, the relation of business and government.
Seminar, case discussion, student presentations, 3 hours per week.
Prerequisite: ETHC 3P82 (MGMT 3P82) or MGMT 2P82.
Note: enrolment limited to 40 students per section.
Completion of this course will replace previous assigned grade and credit obtained in MGMT 4V97.
MGMT 4V90-4V99
Topics in Management II
A course structured by a faculty member having specialized interest in an area within the discipline.
Restriction: open to BBA, BBE, BCB and combined Business majors until date specified in Registration guide. Students must have a minimum of 13.5 overall credits.
MARKETING
MKTG 2P51
Marketing Basics
Introduction to basics of marketing.
Lectures, 3 hours per week.
Restriction: open to CSBC majors and Business minors until date specified in Registration guide. Not open to BAcc, BBA, BBE and combined Business majors.
Prerequisite: MGMT 1P51 (1P92) or 1P93.
Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P91, RECL (TOUR) 3P40 and SPMA 3P65.
MKTG 2P52
General Marketing Management
Exploring the marketing management process.
Lectures, 3 hours per week.
Restriction: open to CSBC majors until date specified in Registration guide. Not open to BAcc, BBA, BBE and combined Business majors.
Prerequisite: MKTG 2P51.
Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P91, MKTG 3P24, MKTG (OEVI) 4P92, OEVI 4V92, RECL (TOUR) 3P40 and SPMA 3P65.
MKTG 2P91
Introduction to Marketing
Characteristics of the marketing function in Canada, basic marketing concepts and the marketing function in organizations.
Lectures, case discussion, 3 hours per week.
Restriction: open to BAcc, BBA, BBE, BCB, BTEB and combined Business majors. In Fall Term open to BAcc, BAcc Co-op and BBA Co-op majors until date specified in Registration guide. Students must have a minimum of 2.5 overall credits.
Prerequisite: ACTG 1P12 or 1P91.
Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P51, 2P52 and 3P22.
MKTG 3P24
Marketing Management
Marketing concepts in decision-making and the role of the marketing manager.
Lectures, case discussion, 3 hours per week.
Restriction: open to BAcc, BBA, BBE, BCB and combined Business majors. In Winter Term open to BBA Co-op majors until date specified in Registration guide.
Prerequisite: MKTG 2P91.
Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P52.
MKTG 3P96
Marketing Research
Market research as a managerial tool including scientific method, research and questionnaire design, experimentation, sample selection, data collection and research procedure.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration and general management concentration, until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, CSBC and combined Business majors.
Prerequisite: MKTG 3P24, or MKTG 2P52 and COMM 3P65.
Note: a fieldwork assignment will be required. Enrolment limited to 40 students per section.
MKTG 4F90
Research Topic
Directed intensive study and research under the supervision of a faculty member in an area in which the student has shown particular competence.
Restriction: open to BBA, BBE and combined Business majors with a minimum of 13.5 overall credits and permission of the Chair and supervising faculty member.
Note: topic to be chosen in consultation with the supervising faculty member.
MKTG 4P23
Marketing Communications
Management problems in the formulation, implementation and evaluation of programs in the areas of advertising, selling and promotional activities.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in Registration guide. After that date open to BAcc, BBA, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite: MKTG 3P24, or MKTG 2P52 and COMM 3P65.
Note: enrolment limited to 40 students per section.
MKTG 4P25
Marketing Strategy
Topics include analysis of industry, customer, market and competitive environments, sources of competitive advantage and methods of allocating resources to new and established products. The strategic role of market evolution and cost dynamics.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in Registration guide. After that date open to BAcc, BBA, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite: MKTG 3P24, or MKTG 2P52 and COMM 3P65.
Note: enrolment limited to 40 students per section.
MKTG 4P26
Sales Management
Management of the sales force and the role of the sales function in marketing strategy. Topics include the interface between sales strategy and marketing strategy; duties of the sales manager with respect to sales force selection, training, compensation and evaluation; time and territory management; sales forecasting; the impact of new technology on the sales management function; career paths in sales management.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in Registration guide. After that date open to BAcc, BBA, BBE, CSBC, BCB and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite: MKTG 3P24, or MKTG 2P52 and COMM 3P65.
Note: enrolment limited to 40 students per section.
MKTG 4P28
Retail Management
Managerial role and its effect on retailing decisions. Institutional structure of retailing and its past and probable future patterns. Marketing strategies and interrelationships among suppliers, customers and members of the distribution channels.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in Registration guide. After that date open to BAcc, BBA, BBE , BCB, CSBC and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite: MKTG 3P24, or MKTG 2P52 and COMM 3P65.
Note: enrolment limited to 40 students per section.
MKTG 4P29
Business to Business Marketing
Application of marketing principles to business products and services to other companies, government bodies and institutions. Unique aspects of business marketing including the shifting of power in buyer-seller relationships, shortness of distribution channels emphasizing personal selling. Types of business customers and increasingly important role of B2B commerce in the business marketplace.
Lectures, case discussion, 3 hours per week.
Restriction: open to BBA students approved to the marketing concentration, until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, CS
