Business Administration - Marketing Ontario College Advanced Diploma

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Durham College

Comments about Business Administration - Marketing Ontario College Advanced Diploma - At the institution - Oshawa - Ontario

• Objectives
  The marketing option develops business skills suitable for a variety of job opportunities in large and small businesses, not-for-profit organization, and government. The program provides a balance between marketing-specific subjects and those general business subjects required for success in all business positions today. Students develop a strong understanding of current business and marketing theories and practices. This foundation is enriched with a variety of "real-business" experiences in the classroom and in partnership with local businesses.
• Practical experience
  Hands-on experience is provided through the execution of marketing research projects, discussion of current marketing cases, and partnerships with local businesses to develop marketing recommendations to achieve their business objectives.
• Academic title
  Business Administration - Marketing Ontario College Advanced Diploma
• Course description
  Semester 1     
  
     1. ACCOUNTING I
     2. BUSINESS MATHEMATICS
     3. COLLEGE COMMUNICATION SKILLS
     4. HUMAN RESOURCE MANAGEMENT I
     5. MARKETING I
     6. OPERATIONS MANAGEMENT I
     7. BUSINESS COMPUTER APPLICATIONS I
  
  Semester 2     
  
     1. ACCOUNTING II
     2. BUSINESS COMPUTER APPLICATIONS II
     3. BUSINESS MATHEMATICS
     4. COLLEGE COMMUNICATION SKILLS
     5. ECONOMICS I
     6. HUMAN RESOURCES MANAGEMENT II
     7. INTRODUCTION TO PROGRAMMING
     8. MARKETING II
     9. OPERATIONS MANAGEMENT II
  
  Semester 3     
  
     1. BUSINESS COMMUNICATIONS I
     2. COMPUTER APPLICATIONS IN MARKETING
     3. ECONOMICS II
     4. INTERNATIONAL BUSINESS
     5. MANAGEMENT SIMULATION
     6. MARKETING RESEARCH TECHNIQUES
     7. PRINCIPLES OF SALES
     8. CHANNEL MANAGEMENT
     9. INTEGRATED MARKETING COMMUNICATION 1
    10. MARKETING LAW & ETHICS
  
  Semester 4     
  
     1. BUSINESS COMMUNICATIONS II
     2. COMPUTER APPLICATIONS IN MARKETING
     3. INTERNATIONAL BUSINESS
     4. MARKETING RESEARCH TECHNIQUES
     5. PRINCIPLES OF SALES
     6. STATISTICS I
     7. CHANNEL MANAGEMENT
     8. INTEGRATED MARKETING COMMUNICATION II
  
  Semester 5     
  
     1. ADVANCED COMPUTER APPLICATIONS FOR MARKETING
     2. ADVANCED MARKETING RESEARCH I
     3. ADVANCED SALES TECHNIQUES
     4. FIELD PLACEMENT SEMINAR
     5. MARKETING CASE ANALYSIS
     6. MARKETING PRESENTATION SKILLS
  
  Semester 6     
  
     1. STRATEGIC PLANNING
     2. FIELD PLACEMENT
     3. INTERNATIONAL MARKETING
     4. MARKETING ADMINISTRATION
     5. SALES MANAGEMENT
     6. DIGITAL MARKETING
     7. RETAIL MANAGEMENT
  
  

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