Comments about Business Administration - Marketing Ontario College Advanced Diploma - At the institution - Oshawa - Ontario
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Objectives
The marketing option develops business skills suitable for a variety of job opportunities in large and small businesses, not-for-profit organization, and government. The program provides a balance between marketing-specific subjects and those general business subjects required for success in all business positions today. Students develop a strong understanding of current business and marketing theories and practices. This foundation is enriched with a variety of "real-business" experiences in the classroom and in partnership with local businesses.
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Practical experience
Hands-on experience is provided through the execution of marketing research projects, discussion of current marketing cases, and partnerships with local businesses to develop marketing recommendations to achieve their business objectives.
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Academic title
Business Administration - Marketing Ontario College Advanced Diploma
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Course description
Semester 1
1. ACCOUNTING I
2. BUSINESS MATHEMATICS
3. COLLEGE COMMUNICATION SKILLS
4. HUMAN RESOURCE MANAGEMENT I
5. MARKETING I
6. OPERATIONS MANAGEMENT I
7. BUSINESS COMPUTER APPLICATIONS I
Semester 2
1. ACCOUNTING II
2. BUSINESS COMPUTER APPLICATIONS II
3. BUSINESS MATHEMATICS
4. COLLEGE COMMUNICATION SKILLS
5. ECONOMICS I
6. HUMAN RESOURCES MANAGEMENT II
7. INTRODUCTION TO PROGRAMMING
8. MARKETING II
9. OPERATIONS MANAGEMENT II
Semester 3
1. BUSINESS COMMUNICATIONS I
2. COMPUTER APPLICATIONS IN MARKETING
3. ECONOMICS II
4. INTERNATIONAL BUSINESS
5. MANAGEMENT SIMULATION
6. MARKETING RESEARCH TECHNIQUES
7. PRINCIPLES OF SALES
8. CHANNEL MANAGEMENT
9. INTEGRATED MARKETING COMMUNICATION 1
10. MARKETING LAW & ETHICS
Semester 4
1. BUSINESS COMMUNICATIONS II
2. COMPUTER APPLICATIONS IN MARKETING
3. INTERNATIONAL BUSINESS
4. MARKETING RESEARCH TECHNIQUES
5. PRINCIPLES OF SALES
6. STATISTICS I
7. CHANNEL MANAGEMENT
8. INTEGRATED MARKETING COMMUNICATION II
Semester 5
1. ADVANCED COMPUTER APPLICATIONS FOR MARKETING
2. ADVANCED MARKETING RESEARCH I
3. ADVANCED SALES TECHNIQUES
4. FIELD PLACEMENT SEMINAR
5. MARKETING CASE ANALYSIS
6. MARKETING PRESENTATION SKILLS
Semester 6
1. STRATEGIC PLANNING
2. FIELD PLACEMENT
3. INTERNATIONAL MARKETING
4. MARKETING ADMINISTRATION
5. SALES MANAGEMENT
6. DIGITAL MARKETING
7. RETAIL MANAGEMENT
