Business - Marketing Ontario College Diploma

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Confederation College

Comments about Business - Marketing Ontario College Diploma - At the institution - Thunder Bay - Ontario

• Objectives
  The Business - Marketing Program places emphasis on the development of the following critical marketing skills: • the ability to communicate; • the ability to analyze and make decisions with limited information; • the ability to work as a member of a team; • the development of research skills; • creative problem solving.
• Academic title
  Business - Marketing Ontario College Diploma
• Course description
  First Semester
  Course Number / Title     Credits
  AC 102     Introductory Accounting     3
  CS 117     Communication Strategies     3
  or
  CS 021     Communication Fundamentals     3
  HR 131     Human Resources I     3
  IN 100     Introduction to International Business     3
  MC 155     Microsoft Office 2007 Applications     3
  MK 114     Marketing Essentials     3
  Total     18
  
  Second Semester
  Course Number / Title     Credits
  AC 220     Applied Financial Analysis     3
  CS 031     Communication Fundamentals II     3
  or     
  General Education Elective     3
  EC 302     Principles of Economics     3
  HR 232     Interpersonal Business Dynamics     3
  MA 132     Basic Mathematics Fundamentals     3
  MK 213     Advanced Marketing     3
  Total     18
  
  Third Semester
  Course Number / Title     Credits
  CS 220     Business Communications     3
  GB 317     Business Law & Ethics     3
  GB 318     Culture and Communication     3
  General Education Elective     3
  MK 317     Desktop Publishing     3
  MK 318     Advertising, Promotion & Media     3
  Total     18
  
  Fourth Semester
  Course Number / Title     Credits
  EN 400     Entrepreneurship     3
  GB 420     Market Research for the 21st Century     3
  General Education Elective     3
  or     
  GE 376     Operations Management     3
  MK 409     Strategic Marketing Management     3
  MK 417     Professional Development Skills     3
  MK 418     Professional Selling     3
  Total     18

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