Comments about Bachelor of Business Administration - Marketing Communications - At the institution - Victoria - British Columbia
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Objectives
The BBA in Marketing Communications Management will provide you with many exciting career options. You may find employment in sales, retail marketing, on-line marketing, communications, or public relations. You will learn to create and implement marketing campaigns, communications strategies, and branding. A sound background in marketing may also be the key to launching and building your own successful business.
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Practical experience
Relevant, paid work experience is built into the program. You'll graduate with practical work experience which will be complemented by valuable networking opportunities.
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Academic title
Bachelor of Business Administration - Marketing Communications
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Course description
Year 1
Courses Credits
ACCT 110
Financial Accounting 1 3.0
BUS 130
Business Communications 3.0
BUS 150
Introduction to Management 3.0
FIN 110
Business Finance 1 3.0
MARK 110
Introduction to Marketing 3.0
Five (5) Electives* 15.0
Total Credits 30.0
Year 2
Courses Credits
MARK 220
Marketing Communications 3.0
MARK 225
Public Relations 3.0
Eight (8) Electives* 24.0
Total Credits 30.0
Year 3
Courses Credits
BUS 214
Leadership Skills 3.0
BUS 230
Elementary Statistics 3.0
BUS 322
Leading Organizational Change 3.0
ECON 103
Principles of Microeconomics 3.0
ENGL 250
Advanced Composition 3.0
MARK 210
Marketing Research 3.0
or
PSYC 201
Research Methods in Psychology 3.0
MARK 340
Communication Tools and Media 3.0
One (1) University Transfer MATH elective (except MATH 116) 3.0 - 4.0
PHIL 330
Ethics in Business 3.0
One (1) Elective 3.0
Total Credits 30.0 - 31.0
Year 4
Courses Credits
ACCT 140
Managerial Accounting 3.0
BUS 330
Advanced Communications 3.0
BUS 427
Project Management 3.0
BUS 480
Advanced Business Strategy 3.0
MARK 433
Strategic Communications Planning 3.0
One of: 3.0
BUS 380
New Venture Development 3.0
BUS 450
International Management 3.0
BUS 460
International Trade and Finance 3.0
Four (4) Elective 12.0
Total Credits 30.0
Electives:
a. Four (4) of the electives must be non-business academic courses and may be at any level (100 to 400).
b. Four (4) electives can be business or non-business academic courses and may be at any level (100 to 400).
c. Three (3) electives must be 300- or 400-level School of Business courses.
d. All other electives must be 200-level or higher business or non-business academic corpuses. Only one ABT course my be included. ACCT 111 may be included as a 200-level elective.
Eligibility for Co-op Work Experience
* Co-op Option: COOP 100, BUS 101, BUS 201 and BUS 203
* To be eligible to participate in Co-op, students must successfully complete: 10 of 11 first year courses; obtain a minimum GPA of 3.0; and COOP 100; prior to the first work term.
* To maintain eligibility for subsequent Co-op work terms, students must maintain a GPA of 3.0 and complete prior work terms successfully.
Eligibility for Internship Work Experience
* Internship Option: COOP 100, BUS 101 and BUS 201 or BUS 203
* To be eligible to participate in Internship students must successfully complete 10 of 11 first year courses, obtain a minimum GPA of 3.0, and COOP 100, prior to the first work term.
* An Internship designation requires at least one of the two work terms required to graduate be a Co-op work term.
* To maintain eligibility for the second work term, students must maintain a GPA of 3.0 and complete the prior work term successfully.
