Tourism Management for International Students Diploma
ObjectivesThe Tourism Management for International Students diploma program educates students in the tourism and management skills necessary for a successful career in the operation of large and small travel businesses, including hotels and resorts, attractions, entertainment, conferences, and special events.
Practical experiencePractical Canadian work experience is acquired by our international students through an 8-week practicum program. A special "Practicum Preparation" course is offered to our students before this work experience, to ensure that students enjoy their opportunity to work in Canada.
Entry requirementsInternational students
Academic titleTourism Management for International Students Diploma
Course descriptionFirst Term Course Credits
Required: 12.00
CMNS 154 Communications in Outdoor Recreation and Tourism 3.00
TOUR 111 Tourism Introduction: Theory and Practice 3.00
TOUR 112 Tourism Marketing 3.00
TOUR 149 Computer Applications in Tourism 3.00
Credits 12.00
Second Term Course
Required: 15.00
TOUR 114 Organizational Behaviour in Tourism 3.00
TOUR 116 Financial Planning in Tourism I 3.00
TOUR 135 Hospitality Operations 3.00
TOUR 145 Tourism Work Practicum Preparation 3.00
TOUR 205 Tourism Sales 3.00
Credits 15.00
Third Term - (May - June) Course Credits
Required: 3.00
TOUR 145 Tourism Work Practicum Preparation Continued
TOUR 249 Advanced Computer Applications in Tourism 3.00
Credits 3.00
Third Term - (July - August) Course Credits
Required: 6.00
TOUR 150 Tourism Practicum 6.00
Credits 6.00
Fourth Term Course Credits
Required: 9.00
TOUR 125 Financial Planning in Tourism II 3.00
TOUR 131 Tourism Product Development 3.00
TOUR 150 Tourism Practicum Continued
TOUR 201 Tourism and Technology 3.00
Choose 3.00 credits from the following list: 3.00
TOUR 118 Special Events - Tourism Generators 3.00
TOUR 120 Adventure and Eco-Tourism 3.00
TOUR 134 Promotions Management for Tourism and Hospitality 3.00
TOUR 200 Revenue Management for Tourism 3.00
TOUR 227 Heritage, Cultural and Arts Planning for Tourism 3.00
TOUR 232 Tourism Planning 3.00
Credits 12.00
Fifth Term Course Credits
Required: 9.00
TOUR 113 Human Resource Management in Tourism 3.00
TOUR 202 Strategic Marketing Management - Case Study Approach 3.00
TOUR 233 Cross Cultural Tourism 3.00
Choose 3.00 credits from the following list: 3.00
TOUR 118 Special Events - Tourism Generators 3.00
TOUR 120 Adventure and Eco-Tourism 3.00
TOUR 134 Promotions Management for Tourism and Hospitality 3.00
TOUR 200 Revenue Management for Tourism 3.00
TOUR 227 Heritage, Cultural and Arts Planning for Tourism 3.00
TOUR 232 Tourism Planning 3.00
Credits 12.00
Total Program Credits 60.00
TOUR 104 Marine Tourism and Interpretation
3.00 credits (6,0,0) hrs 10 wks
The objective of this course is to enable students to develop an awareness and understanding of the marine near-shore environment. The content will focus on learning about marine resources within the context of tourism development and responsible stewardship by user groups within the marine tourism field.
TOUR 109 Tourism Selective Skills
0.00 credits (0,0,0) hrs wks
To provide students with quality skills opportunities and competencies that are recognized by governing association and meet industry standards.
TOUR 111 Tourism Introduction: Theory and Practice
3.00 credits (4,0,0) hrs 15 wks
An introduction to the key concepts, language, and issues facing the tourism industry. Trends, market profiles and demographic factors, key industry sectors, tourism geography and key regional products in B.C., tourism's role in community development, social impacts of tourism, transportation, communication, and legal issues in tourism.
TOUR 112 Tourism Marketing
3.00 credits (4,0,0) hrs 15 wks
The objectives of this course are to examine the existing tourism marketing system in Canada; to develop the student's understanding of Canadian tourism marketing and the basics of consumer marketing; and to enable the student to relate to current aspects of tourism business and how they affect Canadian tourism marketing.
TOUR 113 Human Resource Management in Tourism
3.00 credits (4,0,0) hrs 15 wks
Human resource issues, job analysis, recruitment, interviewing, orientation, training and development, performance management, legislation, and labour-management relations.
TOUR 114 Organizational Behaviour in Tourism
3.00 credits (4,0,0) hrs 15 wks
Individual behaviour, interpersonal communication skills, decision-making, group dynamics and team building, service management, conflict resolution, negotiation, and giving performance feedback.
TOUR 116 Financial Planning in Tourism I
3.00 credits (4,0,0) hrs 15 wks
Designed to provide future entrepreneurs and managers in the field of tourism an introductory review of the basic accounting and planning skills required for small business operations. This course will also cover basic financial statement analysis for the purpose of providing information to meet the needs of investors, owners and management.
TOUR 118 Special Events - Tourism Generators
3.00 credits (4,0,0) hrs 15 wks
This course will cover all aspects of event management and event marketing: choosing the right event, designing a business (event) plan, event/cause marketing, sponsor proposals, managing the pre-event, event day(s) management, and post event activities. Students will design a new special event and prepare a business plan for that event. The course will also include case studies from existing events.
TOUR 120 Adventure and Eco-Tourism
3.00 credits (4,0,0) hrs 15 wks
Adventure tourism products will be examined; economic impact of the industry, selling adventure tourism, identifying markets, packaging, legal liability, organization and structure of the industry, government's role in area and activity management, resource management issues, protecting resource areas, eco-tourism issues, land use planning, and product opportunities.
TOUR 125 Financial Planning in Tourism II
3.00 credits (4,0,0) hrs 15 wks
Prerequisite: TOUR 116 or BFIN 141
Using financial and strategic planning techniques, students will develop a comprehensive business plan and financing proposal for a tourism business. This is the major project for the course. In addition, students will complete the study of financial analysis and basic business accounting begun in TOUR 116.
TOUR 131 Tourism Product Development
3.00 credits (4,0,0) hrs 15 wks
With today's intense global competition for tourists combined with the subjective and tangible nature of the tourism experience, operations and destinations are now compelled to analytically and methodically develop appropriate tourism products. This course will examine how to effectively develop, package and position tourism products for success in the market-place.
TOUR 133 Tourism Career Preparation
3.00 credits (4,0,0) hrs 15 wks
This course will provide career counselling, job search coaching, feedback, tips, tools and techniques for tourism educational and career development through one-on-one meetings, class workshops, industry forums, and networking opportunities.
Course work will focus on defining and developing skills necessary for the job search process. The course will provide tools and strategies to prepare students to research, apply for, and secure an appropriate placement. Confidence in interview skills and presentation skills will be strengthened through workshop activities.
Students will develop a personal career plan to help in identifying workplace opportunities consistent with defined career and educational goals.
TOUR 134 Promotions Management for Tourism and Hospitality
3.00 credits (4,0,0) hrs 15 wks
Prerequisite: TOUR 112
This course covers the "P" in promotions and expands on the material covered in TOUR 112, Tourism Marketing. Emphasis will be placed on the unique requirements of promoting products and services within the tourism and hospitality industries.
TOUR 135 Hospitality Operations
3.00 credits (4,0,0) hrs 15 wks
This course takes a management perspective in introducing the lodging industry, with emphasis on the industry's management, ownership and scope. Upon completion of this course, students will become familiar with the organizational structures of both front and back offices of a hotel; roles and functional interrelationships of various departments within a hotel as well as an understanding of the major segments within the lodging industry. This course will cover: historical developments of the industry; roles and functions of key departments; likely trends and direction, as well as the dynamics of the hospitality industry.
TOUR 136 Professional Dive Practicum
3.00 credits (0,0,35) hrs 04 wks
Prerequisite: CMNS 154, REC 149, TOUR 104 and a cumulative GPA of 2.50
The Scuba Dive practicum aims to provide work experience in the recreation dive industry. It is designed to complement the theoretical and practical components of the program, and to be of value to students in obtaining future employment.
TOUR 137 Hospitality Operations & Food & Beverage Management in Destination Resort Environments
3.00 credits (3,0,1) hrs 15 wks
This course introduces hospitality operations and food & beverage management within the tourism industry. The course studies topics such as organizational structures of hotels, casinos, spas, convention centre operations, roles and functional interrelationships of various organizational departments and their strengths and interests as they relate to hospitality operations. Students will learn to analyze a hospitality operation and understand the food and beverage operation as part of the resort environment through menu planning, inventory control, and food and beverage service.
TOUR 140 Tourism Co-op Work Experience
9.00 credits (0,0,33.33) hrs 15 wks
The student co-op work experience is designed to provide a period of full-time, productive, paid employment in industry or government. The co-op work experience enables the student to apply classroom theory and skills to employment practices. It provides the student, faculty, and the employer with a measuring device for assessing the student's approach to full-time employment.
TOUR 145 Tourism Work Practicum Preparation
3.00 credits (4,0,0) hrs 15 wks
This course will assist students in securing a successful work placement. Course work will focus on defining and developing skills necessary for the job search process.
TOUR 149 Computer Applications in Tourism
3.00 credits (4,0,0) hrs 15 wks
This course provides the student with hands-on experience using software to create professionally formatted documents and brochures and to manage financial information using electronic spreadsheets and accounting software
TOUR 150 Tourism Practicum
6.00 credits (0,0,35) hrs 08 wks
Prerequisite: CMNS 154, TOUR 111, 112, 114, 116, 118, 135, 145, 149 and 249 with a GPA of 2.33
Students will complete 280 hours of volunteer work experience in the tourism industry.
TOUR 151 Service Management in Tourism
3.00 credits (0,0,4) hrs 15 wks
The overall purpose of this course is to place emphasis on the single most important aspect of business within the tourism industry, and that is service management, in particular as it pertains to the customer. The course follows a sequence necessary for an industry leader to design, develop and implement a service culture that will support and enhance an organization's ability to provide a continual high level of service excellence.
TOUR 152 Event Administration
3.00 credits (6,0,0) hrs 10 wks
This course is designed to give students an understanding of the basic skills and concepts necessary to develop, finance, plan, and contract for a special event.
TOUR 153 Business Relations for Events
3.00 credits (4,0,0) hrs 15 wks
This course is designed to give students an understanding of the basic skills and concepts necessary to effectively lead, manage and interact with clients, customers, employees, contractors, and volunteers.
TOUR 154 Marketing and Public Relations for Events
3.00 credits (5.45,0,0) hrs 11 wks
This course is designed to give students an understanding of the basic skills and concepts necessary to create a professional marketing plan and sponsorship package for a special event.
TOUR 155 Catering for Events
1.50 credits (30,0,0) hrs 01 wks
The goal of this course is to identify the many challenges and needs in catering for special events and festivals and how to maximize existing working conditions (restaurants, hotels, golf courses) to meet these needs. The course will also explore new business opportunities related to off-premise catering.
TOUR 156 Meetings, Incentives, and Trade Shows
1.50 credits (30,0,0) hrs 01 wks
This course is designed to give students an understanding of the different markets represented by meetings, conventions, incentive travel, and trade shows and requirements for managing such events.
TOUR 157 Event Production and Logistics
3.00 credits (4,0,0) hrs 15 wks
This course is designed to give students an understanding of the basic skills and concepts necessary to completely manage all technical and non-technical aspects of special event production.
TOUR 159 Geography of Destination Resort Environments
3.00 credits (3,0,1) hrs 15 wks
This course introduces the concepts of geography and its relationship to tourism, specifically to natural environments of destination resorts. The course highlights spatial distribution of destination resort environments in a global and local context, the evolution of destination resort landscapes, models and typologies of resort development environments in mountain and coastal settings, the evolution and dynamics of destination resort communities, community governance and management and the implications on tourism management and development, tourism impacts on the natural and cultural environment, First Nation land rights and destination resort environments, Parks and park management in destination resort setting, and other topical issues affecting the geography of the resort.
TOUR 160 Introduction to Resort Management
3.00 credits (4,0,0) hrs 15 wks
The objective of this course is to provide the student with knowledge and understanding of the critical elements of resort operations, from development to profitability.
TOUR 162 Food and Beverage Management
3.00 credits (4,0,0) hrs 15 wks
This course covers the theoretical application of food service management. Students develop competencies in management practices, menu making, purchasing, payroll systems and merchandising and promotional techniques. Through discussion and examination, students will gain a thorough understanding of the many aspects of food and beverage management from service operations to production. Students learn to plan, organize and cater functions through integrated teamwork and participation.
TOUR 165 Resort Management Co-op
6.00 credits (0,0,33.33) hrs 15 wks
Prerequisite: Completion of 30 credits toward the Destination Resort Management program
The student co-op work experience is designed to provide a period of full-time productive paid employment in industry or government. The co-op work experience enables the student to apply classroom theory and skills to employment practices. It provides the student, faculty and the employer with a measuring device for assessing the student's approach to full-time employment.
TOUR 170 Mountain Bike Park/Trail Design and Building I
3.00 credits (30,0,0) hrs 02 wks
Corequisite: REC 163
This course is an introduction to mountain bike park/trail design and building. Students will learn about the foundation levels and basic forces and relationships affecting the overall trail experience. Students will gain an understanding of the partnerships involved in building mountain bike parks and trails, and will be introduced to the volunteer management process. Students will develop their own philosophy on successful trail and park development while applying the principles of sustainable design and building. Finally, students will learn how to properly handle tools required for rail and technical building, and will design and build their own basic technical feature.
TOUR 172 Park/Trail Design and Building II
4.50 credits (45.5,0,0) hrs 02 wks
Prerequisite: TOUR 170 and REC 163
This course is an advanced course on mountain bike park/trail design and building. It builds on the material covered in TOUR 170. Students will learn how to design a park or trail by visualization using sketching methods and will put together a complete trail or park proposal including a budget. Students will build a section of a trail and learn the different concepts around trial maintenance. Sustainable principles covered in the course will be considered and applied throughout.
TOUR 200 Revenue Management for Tourism
3.00 credits (4,0,0) hrs 15 wks
A clear view on how the operating environment of hotel and airline companies influences the process of revenue enhancement. Students will understand the different mechanisms used to enhance revenues, master the theoretical and practical background of revenue management and techniques and understand the importance of these techniques in yield and revenue management.
TOUR 201 Tourism and Technology
3.00 credits (4,0,0) hrs 15 wks
Students will gain an understanding of the function and importance of management information systems in tourism. This course explores a range of issues from Airlines Global Distribution Systems (GDS) to restaurant management systems. This course is not designed to train students in hands-on computer usage, but how these systems are used for decision making, problem solving, and increasing productivity and profitability.
TOUR 202 Strategic Marketing Management - Case Study Approach
3.00 credits (4,0,0) hrs 15 wks
Prerequisite: TOUR 112
This course will provide students with a greater understanding and appreciation of strategic marketing management in the tourism industry. Marketplace potential, risk, delivery mechanism and the industry's unique characteristics will be explained. Strategic marketing process of how marketing plans are developed, implemented and amended are reviewed and analysed.
TOUR 205 Tourism Sales
3.00 credits (6,0,0) hrs 10 wks
Prerequisite: TOUR 112
This course explores the development of a personal selling philosophy for those active in the tourism and hospitality industry. Topics covered include selling techniques, communication strategies, human motivation, marketing mix, and verbal and non-verbal skills.
TOUR 208 Risk Management for Tourism and Outdoor Recreation
3.00 credits (5.45,0,0) hrs 11 wks
This course is designed to familiarize students with the concepts of risk management and legal liability as it applies to the tourism industry. Students will be introduced to areas of risk, methods of identifying risk, and risk management systems. They will learn about important challenges facing tourism operations. Students will be familiarized with methods of reducing risk. They will also be introduced to the rights and liabilities of different parties relative to their relationships within the tourism industry.
TOUR 210 Strategic Management: Resort Case Study
3.00 credits (20,0,0) hrs 03 wks
Prerequisite: Successful completion of 27 credits within the Destination Resort Management Co-op Diploma program
This course is an integration course of terms one and two Destination Resort Management courses. The course will focus on methods of applying strategic management utilizing the entire cross section of skills that have been developed in previous terms of study, such as human resources, marketing, accounting and communications. Using a basic business case model, students will be provided with an opportunity to integrate a selection of operational and business issues to address key opportunities and challenges facing a resort operation.
TOUR 212 Sales and Promotions Management for Tourism
3.00 credits (3,0,1) hrs 15 wks
Prerequisite: TOUR 112
This course is intended for students who have taken an introduction to marketing course and who have some knowledge of marketing. It covers all aspects of marketing promotions: advertising, consumer and trade promotion, online marketing communications, direct marketing, public relations, and personal selling. Students will investigate current trends, theories, and frameworks of integrated marketing communications (promotions) management in a variety of market conditions. Emphasis will be placed on promoting and selling products and services within the Tourism and Hospitality industries.
TOUR 227 Heritage, Cultural and Arts Planning for Tourism
3.00 credits (4,0,0) hrs 15 wks
An overview of heritage cultural, and arts tourism, with emphasis on community and regionally-based planning and development approaches. A review of market demand, demographic trends, product development, development of arts and entertainment tourism, and First Nations tourism.
TOUR 232 Tourism Planning
3.00 credits (4,0,0) hrs 15 wks
A geographical overview of the Asia-Pacific region including demographics, physiography, environmental issues, tourism destinations and travel patterns. A review of politics in tourism and Asia-Pacific region national tourism policies. Methodology and approach to tourism policy analysis, comparative tourism development case studies, regional tourism policy and planning. Role of development agencies and tourism organizations.
TOUR 233 Cross Cultural Tourism
3.00 credits (5.45,0,0) hrs 11 wks
An overview of cross-cultural issues in tourism. The nature of prejudice and racism is examined as are effective communication skills and behaviours in selected cultures: gender relationships, business and social customs, body language, negotiation skills and others. In addition to acquiring practical knowledge about culture in general, participants research and present information on a variety of specific cultures, with the link between cultural knowledge/skills and the success of Tourism or Outdoor Recreation activities being stressed.
TOUR 249 Advanced Computer Applications in Tourism
3.00 credits (4,0,0) hrs 15 wks
Prerequisite: TOUR 149
This course provides the student with hands-on experience using computer software to create electronic presentations, databases and Web sites.
TOUR 261 Resort Financial Management
3.00 credits (5.45,0,0) hrs 11 wks
Prerequisite: TOUR 116
Students will be introduced to the basic concepts of financial management including accounting, cash management, budgeting, forecasting and payroll, in a destination resort environment.
TOUR 301 Business Law in Tourism
3.00 credits (4,0,0) hrs 15 wks
Prerequisite: TOUR 208 or BADM 107
By the end of this course students should be able to appreciate the impact of applicable Canadian Law on tourism business ventures. Students will be introduced to relevant B.C. and Federal statute law as well as applicable judge-made law. They will learn about important legal issues and legal challenges facing tourism businesses. The rights and potential liabilities of the various parties in tourism business relationships will also be discussed.
TOUR 321 Organizational Leadership in Tourism
3.00 credits (4,0,0) hrs 15 wks
Prerequisite: REC 245 or BADM 106
Advanced skills in organizational leadership, including leadership approaches, motivation, understanding of organizational culture, and management of working relationships.
TOUR 325 Tourism Managerial Accounting
3.00 credits (4,0,0) hrs 15 wks
Prerequisite: TOUR 116
The focus of this tourism service-industry course is on using financial information for management decision making. Specific topics include financial statement analysis, budgeting and planning, cost-volume-profit relationships, and cash management and control. The course will include several tourism industry cases, and a final major case or project, which is the development of the financial portion of a business plan.
Note: Please note that students must have completed an introductory Financial Accounting course as a pre-requisite to this course.
TOUR 326 Advanced Topics in Cross-Cultural Tourism
3.00 credits (4,0,0) hrs 15 wks
Ability to apply cross-cultural communications skills and knowledge, including conflict resolution and negotiation skills, with employees, clients and customers from different cultures. Ability to apply leadership and negotiation skills to community issues in tourism.
TOUR 327 Research Methods and Applications in Tourism
3.00 credits (4,0,0) hrs 15 wks
Ability to use market research skills needed for the effective management of tourism operations, including survey techniques.
TOUR 328 International Destination Marketing
3.00 credits (4,0,0) hrs 15 wks
Students will develop the capability to manage tourism operations in an international context -- economic, political, legal, cultural, and financial environments.
TOUR 331 Regional Topics in Tourism
3.00 credits (1,0,3) hrs 15 wks
This course provides students with the experience to study overseas where they can develop the skills to describe the geographical, historical and economic context of tourism of the destinations under consideration. Students will learn to analyze product and destination development in relation to regional culture and target markets, and to assess the benefits and impacts of tourism on economic and social development. Research skills will be applied to the evaluation of the future of tourism and development in the region, and students will gain practice in the development of a code of conduct to maintain the sustainability of the tourism industry in the region.
TOUR 341 Advanced Tourism Product Development
3.00 credits (4,0,0) hrs 15 wks
Students will develop advanced skills in product development based on market and demographic research, including marketing, pricing, competitive analysis, and conceptualizing new products across a range of industry sectors.
TOUR 342 Enviornmental Stewardship for Tourism
3.00 credits (4,0,0) hrs 15 wks
Prerequisite: REC 152
Students will review principled negotiation, the ethics of environmental stewardship, the environmental legislative regime and provincial resource policy, geographical information system applications, negotiations of land use agreements, co-management approaches, and sustainability issues using case studies.
TOUR 343 Cultural Tourism Management
3.00 credits (4,0,0) hrs 15 wks
This course deals with the management of cultural, heritage, and entertainment tourism. Topics include negotiating agreements with municipalities, planning approaches, sponsorships, protection of heritage properties, museum tourism, and performing arts and visual arts partnerships.
TOUR 344 International Ecotourism
3.00 credits (4,0,0) hrs 15 wks
This comparative approach to eco-tourism in different countries will highlight issues of sustainability, planning, socio-cultural issues, and economic demand.
TOUR 350 Quantitative Methods for Tourism Management
3.00 credits (4,0,0) hrs 15 wks
Prerequisite: REC 149 or TOUR 149 or BCPT 123
Students will be introduced to a variety of quantitative tools used to aid decision-making in the tourism industry. Financial and statistical concepts, methods, and applications will be examined.
TOUR 351 Tourism Consumer Behaviour
3.00 credits (4,0,0) hrs 15 wks
This course examines and evaluates consumer behaviour in the tourism industry. Students will learn key theoretical perspectives and will analyse the relationship between tourist motivation and particular tourism products. They will be able to explain the reasons for variations between market sectors, and will become conversant with recent developments in tourist psychology and tourism consumer behaviour research.
Note: Acceptance into the Bachelor of Tourism Management Degree program of study or diploma level Marketing courses or equivalent experience.
TOUR 422 People Management - Human Relations in Tourism
3.00 credits (3,0,1) hrs 15 wks
Advanced human resource management skills and professional knowledge for application to the tourism workforce including the best practices of recruitment and selection, motivating and managing performance, compensation and benefits, and employee and labour relations techniques which align with the business strategy of the tourism operation.
TOUR 423 Tourism Planning and Policy
3.00 credits (4,0,0) hrs 15 wks
Use and apply planning and policy knowledge specific to tourism, including planning and policy negotiation skills, advanced policy and planning writing skills, and organization and leadership of planning initiatives.
TOUR 424 Entrepreneurship in Tourism
3.00 credits (0,0,4) hrs 15 wks
Prerequisite: TOUR 125 or 261 plus completion of 90 credits towards Bachelor of Tourism Management Degree including TOUR 341 or 441
Advanced capabilities in tourism product development, including innovation within the entrepreneurial process and through existing organizations with the entrepreneurial process.
TOUR 425 Financial Management for Tourism
3.00 credits (4,0,0) hrs 15 wks
Prerequisite: TOUR 125 or 261
Applied financial management and planning capabilities, including financial ratios, budgets, pro forma statements, risk management, and working capital management.
TOUR 440 Graduating Research Topic and Mentorship
3.00 credits (0,0,4) hrs 15 wks
Prerequisite: Completion of 90 credits towards Bachelor of Tourism Management Degree including ENGL 100 or higher and TOUR 327 or 427
The Graduating Seminar consists of two concurrent parts: a supervised graduating research paper and a structured mentorship program. The graduating paper requires the identification of an important issue or topic, selection of formal methodology, review of the literature, qualitative or quantitative research, analysis of results and final conclusions with comprehensive referencing and a bibliography. The mentorship program enables a one-on-one relationship with a mentor in the tourism industry or in a related field. It exposes each student to a positive role model and broadens each student's awareness of workplace issues and opportunities, in preparation for their transition into the professional workforce.