ObjectivesThis program prepares students to manage the business of sport. The program focuses on the skills of the administrator who must relate to all aspects of the Canadian sports scene.
Practical experienceThere is an extensive third-year field work experience component associated with this program.
Academic titleSport Management Ontario College Advanced Diploma
Course descriptionSemester 1
1. INTRODUCTION TO SPORTS MANAGEMENT
2. PROGRAM & EVENT MANAGEMENT
3. SPORT HISTORY
4. ADMINISTRATIVE ACCOUNTING
5. COMMUNICATION ESSENTIALS
6. COMPUTER APPLICATIONS I
7. INTRODUCTION TO SPORTS MARKETING
Semester 2
1. COMMUNICATION IN SPORT I
2. MARKETING THE SPORT ORGANIZATION
3. SPORT ETHICS
4. SPORT ORGANIZATION IN CANADA
5. MANAGERIAL ACCOUNTING
6. SPORT RESEARCH
Semester 3
1. COMMUNICATION IN SPORT II
2. FACILITY MANAGEMENT
3. SPORTING GOODS MANAGEMENT
4. TEAM & LEAGUE MANAGEMENT
5. ECONOMICS
6. SALES
Semester 4
1. PUBLIC & MEDIA RELATIONS
2. SPORT AND EVENT MARKETING
3. SPORT TOURISM
4. COMPUTER APPLICATIONS II - SPORTS
5. ENTREPRENEURSHIP
6. HUMAN RESOURCE MANAGEMENT
Semester 5
1. LEADERSHIP
2. SPORT AND THE LAW
3. FUND RAISING
4. COMPUTER APPLICATIONS III
5. FIELD WORK III
6. SPORT FINANCE
7. SPORT RESEARCH
Semester 6
1. CORPORATE COMMUNICATIONS
2. FIELD WORK IV
3. GLOBAL SPORT
4. SPORT SPONSORSHIP