ObjectivesThis fast-track three-year diploma program is delivered over 2 1/2 years. It focuses on effective communication strategies in the industry. Effective communication requires an indepth understanding of people's motivation, capabilities and relationships. It also demands a technical knowledge of methods of communicating to establish policies that will serve both the human needs of people and the economic needs
Practical experienceDuring the fourth semester students will work one day per week at a non-profit agency, implementing a communications plan. At the conclusion of the final year, students will take part in an off-site 14-week fulltime corporate field placement.
Academic titlePublic Relations Ontario College Advanced Diploma
Course descriptionSemester 1
1. COMPUTERS FOR PUBLIC RELATIONS
2. INTRODUCTION TO PUBLIC RELATIONS
3. LITERATURE
4. MARKETING FOR PR PRACTIONERS
5. RESEARCH FOR PUBLIC RELATIONS PRACTITIONERS
6. ELECTRONIC PUBLISHING I
7. WRITING I FOR PUBLIC RELATIONS
8. DIGITAL PHOTOGRAPHY
Semester 2
1. CORPORATE MANAGEMENT
2. DIGITAL PRESENTATIONS
3. ELECTRONIC PUBLISHING II
4. PUBLIC RELATIONS TECHNIQUES
5. DIGITAL IMAGING/PHOTOSHOP
6. WRITING II FOR PUBLIC RELATIONS
7. POP CULTURE, FILM AND SOCIETY
8. PUBLIC RELATIONS COPY WRITING I
Semester 3
1. PUBLIC RELATIONS BUSINESS WRITING
2. ELECTRONIC PUBLISHING III
3. ELECTRONIC MEDIA PRODUCTION
4. MAGAZINE DESIGN FOR PUBLIC RELATIONS
5. MEDIA RELATIONS
6. STRATEGIC COMMUNICATIONS PLANNING
7. PUBLIC RELATIONS COPY WRITING II
Semester 4
1. EVENT PLANNING & FUND DEVELOPMENT
2. VIDEO AND WEB PRINCIPLES
3. FIELD PLACEMENT SEMINAR & PORTFOLIOS
4. FREELANCE P.R. WRITING
5. NON-PROFIT PLACEMENT FOR PUBLIC RELATIONS
6. PUBLICATION MANAGEMENT
Semester 5