Marketing Management Ontario College Graduate Certificate
ObjectivesThis program combines these two worlds - creative and technological - to provide you with the most sought-after skill set in today's economy, and the ability to connect with consumers while ensuring that the connection is seamless and cost-efficient for your employer. You'll study marketing theory, along with related subjects in sales, advertising, and research. You will learn how to apply e-business concepts to every aspect of marketing using a leased or purchased laptop computer.
Entry requirementsIt's especially designed for people with career experience who now want to add marketing expertise to their existing skills.
Academic titleMarketing Management Ontario College Graduate Certificate
Course descriptionSemester 1 Courses
Course Code Course Name Lecture Lab
BUSN-433 Business Presentations
MKTG-416 Marketing
MKTG-417 Internet Marketing
MKTG-424 Marketing Research and Analysis
MKTG-432 International Marketing and Trade Semester 2 Courses
Course Code Course Name Lecture Lab
ECOM-241 Customer Relationship Management
MKTG-426 Sales Management
MKTG-427 Strategic Marketing
MKTG-428 Integrated Marketing Communications
MKTG-429 Capstone