Marketing & Management Diploma

School College of New Caledonia
Method At the institution
Location Prince George
Type Diploma
Course fee By request
Comments This program is offered at the Prince George campus; individual courses may also be available at other campuses. It is also available on a part-time basis.

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Objectives This program prepares you for management trainee and specialist positions in areas such as *Sales *Advertising *Marketing research *Purchasing *Product/brand management *Physical distribution *Public relations
Academic title Marketing & Management Diploma
Course description
Semester 1 September to December
- ACC 151 Accounting I
- CIS 152 Introductory Computing Systems
- ECON 101 or ECON 201 Canadian Microeconomics Issues or Principles of Economics -- Microeconomics
- ENGL 155 Developmental English*
- MATH 155 Developmental Math*
- MGT 154 Applied Interpersonal/Career Development Skills
- MKT 152 Principles of Marketing
Semester 2 January to April
- ACC 152 Accounting II
- MATH 157 Business Statistics
- ENGL 195 Effective Communications I
- MKT 276 Retailing and Merchandising
- MKT 281 Personal Selling
Semester 3 September to December
- ENGL 196 Effective Communications II
- LAW 294 Business Law
- MKT 251 Marketing Management Theory & Application
- MKT 271 Consumer Behaviour
- MKT 285 Internet Marketing
Semester 4 January to April
- ACC 255 Management Accounting I
- MGT 254 Applied Group and Leadership Skills
- MGT 255 Small Business Development
- MKT 272 Market Research Methods
- MKT 266 Promotions