Marketing Management Citation

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Entry requirements The Marketing Management Citation Program is a flexible five-course program specifically targeted to people currently employed in the business field who want to acquire or update specific marketing job skills. However, the program is open to all who wish to pursue this credential.
Academic title Marketing Management Citation
Course description
Required Courses
- MARK 1120 Introductory Marketing 3
- MARK 2150 Personal Selling 3
- MARK 4440 Marketing Strategy 3
9

Any 2 of the following four options:
- MARK 3215 Buyer Behaviour 3
- MARK 3235 e-Marketing 3
- MARK 3340 Promotional Strategy 3
- MARK 3360 Customer Relationship Management 3
6

TOTAL 15