Business Administration Advanced Diploma - Marketing Concentration
ObjectivesGraduates of the two-year Business Administration diploma program have the skills and knowledge required to be effective managers in a demanding and changing workplace. Our graduates have achieved an excellent reputation based on professional performance and a positive attitude. Our instructors bring practical, up-to-date business knowledge to the classroom, sharing the expertise that has made them successful in the business community. Class sizes are limited, which allows faculty to maintain direct contact with all their students. The first year of the diploma program provides a solid foundation in general business knowledge with courses in accounting/finance, communications, marketing, and organizational behaviour. The second year offers the opportunity to concentrate in a particular area of specialization. Six of the 10 second-year courses are electives: four business electives and two arts or science electives. Use these electives to concentrate your studies, focus on career goals, or broaden your education. Students wanting more concentrated business knowledge may complete the Business Administration Advanced diploma. You will establish your area of specialization and gain specific training pertinent to management practices in Accounting, General Management, International Business Studies, Marketing or Strategic HR Management.
The Advanced Diploma ladders directly into Year 4 of the Bachelor of Business Administration program (120 credits). Year 4 of the BBA program consists of two required courses (BADM460, BADM470) plus two 400 level Core Courses, three Upper Level Business Electives and three Arts or Sciences electives.