Business Administration - Marketing Ontario College Advanced Diploma
ObjectivesCentennial's three-year Marketing program offers broad-based training in business, and specific training in marketing, including marketing research, marketing communications and brand planning. You will benefit from a dynamic and interactive environment facilitated by experienced faculty that encourage learning through case studies, guest lectures, presentations, projects, and computer simulations and technologies.
Practical experienceThis program offers an optional co-op component.
Academic titleBusiness Administration - Marketing Ontario College Advanced Diploma
Course descriptionSemester 1 Courses
Course Code Course Name Lecture Lab
BUSN-110 Critical Business Practices
BUSN-119 Business Fundamentals
COMP-101 Intro to Microcomputer Appl. Software
COMM-160/161 College Communication 1 / (ESL)
MATH-106 Mathematics of Finance Semester 2 Courses
Course Code Course Name Lecture Lab
ACCT-112 Financial Accounting I
BUSN-129 Business Operations
COMP-121 Inter. Microcomputer Appl. Software
COMM-170/171 College Communication 2 / (ESL)
GNED-500 Global Citizenship: From Social Analysis to Social Action Semester 3 Courses
Course Code Course Name Lecture Lab
BUSN-333 Business Communications
INTL-220 International Business Concepts
ELECT Elective
HRMT-301 Human Resource Management
MKTG-116 Principles of Marketing
BUSN-210 Career Exploration Semester 4 Courses
Course Code Course Name Lecture Lab
ELECT Elective
BUSN-226 Business Analysis
MKTG-221 Practical Applications in Marketing
MKTG-331 Marketing Communications
MKTG-223 Professional Selling Semester 5 Courses
Course Code Course Name Lecture Lab
ECON-302 Economics for Business & Management
MKTG-224 Marketing Research
MKTG-228 Brand Management
MKTG-229 Interactive Marketing
ELECT Elective Semester 6 Courses
Course Code Course Name Lecture Lab
BUSN-350 Business Ethics
BUSN-311 Industry Project
MKTG-301 B2B Marketing & Channel Management
MKTG-340 Strategic Marketing Planning
ELECT Elective
JOBS-221 Job Search Skills