Business Administration - Marketing - Ontario College Advanced Diploma
ObjectivesStart an exciting career in the world of marketing with the Business Administration - Marketing program. This program will teach you specific skills in industrial and consumer sales, retailing, advertising, market research and marketing management. Develop marketing and advertising plans, perform market research, analyze consumer buying behaviour, deliver sales presentations, and develop marketing recommendations in this comprehensive program. You will also acquire a broad base of business skills and knowledge in accounting, data processing, economics, statistics, communications and business management.
Practical experience* Eight weeks of full-time employment in an approved job of your choice * Students may complete their final semester work placement in Mexico
Academic titleBusiness Administration - Marketing - Ontario College Advanced Diploma
Course descriptionSEMESTER ONE:
ACC 135 Applied Accounting I
BCL 130 Microsoft Office I
BUS 104 Business Skills
BUS 105 Introduction to Business
MKT 100 Marketing for Business
MTH 170 Business Mathematics
SEMESTER TWO:
ACC 184 Managerial Accounting
BCL 131 Microsoft Office II
BUS 195 Organizational Behaviour
CMM 125 College Communication I
FIN 100 Finance I
MKT 150 Marketing II
SBM 226 Entrepreneurial Studies
SEMESTER THREE:
BUS 155 Personal Effectiveness in Business
LAW 230 Business Law
MKT 200 Consumer Behaviour
MKT 203 Professional Sales Skills I
MKT 311 International Marketing
MTH 200 Business Statistics
SEMESTER FOUR:
BUS 240 Analysis and Innovation
BUS 275 Customer Service Management
BUS 290 Career Planning
BUS 355 Operations Management
CMM 180 Business Correspondence
ECN 105 Principles of Economics
SEMESTER FIVE:
BUS 201 Business Research Methods
BUS 384 Work Placement Preparation
MKT 206 Advertising
MKT 253 Retail Merchandising
MKT 301 Sales Management
MKT 302 Marketing Management I
MKT 310 Public Relations and Sales Promotion
SEMESTER SIX (FIRST HALF):
BUS 304 Research Project
BUS 393 Computer Graphics for Business
MKT 293 Professional Sales Skills II
MKT 352 Marketing Management II
SEMESTER SIX (SECOND HALF):
BUS 385 Work Placement
Certain courses within the program will enable you to obtain credit toward certification with professional groups such as the Human Resources Professionals Association of Ontario and the Ontario Management Development Program.
With the successful completion of four semesters in the Business Administration - Marketing program, students are eligible for the Ontario Management Development Program (OMDP) leadership certificate, recognized by both private and public sector employers. Attendance and grade conditions apply.