ObjectivesThe Business - Marketing Program places emphasis on the development of the following critical marketing skills: • the ability to communicate; • the ability to analyze and make decisions with limited information; • the ability to work as a member of a team; • the development of research skills; • creative problem solving.
Academic titleBusiness - Marketing Ontario College Diploma
Course descriptionFirst Semester
Course Number / Title Credits
AC 102 Introductory Accounting 3
CS 117 Communication Strategies 3
or
CS 021 Communication Fundamentals 3
HR 131 Human Resources I 3
IN 100 Introduction to International Business 3
MC 155 Microsoft Office 2007 Applications 3
MK 114 Marketing Essentials 3 Total 18
Second Semester
Course Number / Title Credits
AC 220 Applied Financial Analysis 3
CS 031 Communication Fundamentals II 3
or
General Education Elective 3
EC 302 Principles of Economics 3
HR 232 Interpersonal Business Dynamics 3
MA 132 Basic Mathematics Fundamentals 3
MK 213 Advanced Marketing 3 Total 18
Third Semester
Course Number / Title Credits
CS 220 Business Communications 3
GB 317 Business Law & Ethics 3
GB 318 Culture and Communication 3
General Education Elective 3
MK 317 Desktop Publishing 3
MK 318 Advertising, Promotion & Media 3 Total 18
Fourth Semester
Course Number / Title Credits
EN 400 Entrepreneurship 3
GB 420 Market Research for the 21st Century 3
General Education Elective 3
or
GE 376 Operations Management 3
MK 409 Strategic Marketing Management 3
MK 417 Professional Development Skills 3
MK 418 Professional Selling 3 Total 18