ObjectivesThe Marketing curriculum ensures that our students are up-to-date and fully equipped in terms of the knowledge, skills, and attitudes suitable for marketplace success in the twenty-first century. The applied “how to” approach that pervades the marketing curriculum greatly enhances graduates’ employability and value to a corporation immediately upon graduation, preparing them to start the new business that Canada requires to ensure its future economic well-being.
Practical experienceThere is an optional co-op aspect associated with this course.
Academic titleBachelor of Commerce in Marketing
Course descriptionMajor in Marketing — 24 credits Minor in Marketing — 12 credits
Sample courses include:
* Marketing Research
* Consumer Behaviour
* Advertising
* Personal Selling and Sales Management
* Customer Service Excellence
* Product Strategy and Innovation
* Strategic Marketing Planning
Core Courses:
Year 1 — 24 credits
Term 1
* COMM 210 - Contemporary Business Thinking
* COMM 212 - Business Communication
* COMM 215 - Business Statistics
* COMM 217 - Financial Accounting
Term 2
* COMM 220 - Analysis of Markets
* COMM 222 - Organizational Behaviour and Theory
* COMM 224 - Marketing Management
* COMM 225 - Production and Operations Management
Year 2 — 15 credits
Term 1
* COMM 301 - Management Information Systems
* COMM 305 - Managerial Accounting
* COMM 308 - Introduction to Finance
Term 2
* COMM 315 - Business Law and Ethics
* COMM 320 - Entrepreneurship