Bachelor of Commerce (Honours) with Marketing Concentration
ObjectivesMarketing is a broad business discipline that covers a variety of areas from understanding and influencing consumer behaviour to public relations, communications, e-commerce, advertising and more. Successful marketers understand trends in the marketplace, how people live and how it all relates to the products and services they use. Improving marketplace responsiveness will ultimately decrease costs, increase company success and lead to more satisfied customers. Marketing also plays an essential role in communicating information - whether it’s informing the public about key issues such as global warming and decreasing energy consumption, to promoting the latest personal entertainment technologies. Successful marketing for any organization – public, private or non-profit - is based on solid research fundamentals and understanding of your target market. Students who successfully complete Sprott’s Bachelor of Commerce with a concentration in marketing will have developed the critical thinking, quantitative and creative skills required to be effective and responsible marketers.
Academic titleBachelor of Commerece (Honours) with Marketing Concentration
Course descriptionBachelor of Commerce (Honours)
(20.0 credits)
1. Credits Included in the Major CGPA (13.0 credits):
1. 3.0 credits in BUSI 1004, BUSI 1005, BUSI 1402, BUSI 2101, ECON 1000 [1.0];
2. 2.5 credits in BUSI 2208, BUSI 2300, BUSI 2400, BUSI 2504, BUSI 2601;
3. 1.0 credit in ECON 2002, ECON 2102;
4. 2.5 credits in BUSI 3102, BUSI 3103, BUSI 3300, BUSI 4601, BUSI 4609;
5. 1.0 credit in Business at the 4000-level;
6. 0.5 credit from MATH 1009 or MATH 1007;
7. 0.5 credit from MATH 1119 or MATH 1107;
8. 1.0 credit in STAT 2606 and STAT 2607;
9. 1.0 credit in (PSYC 1001 and PSYC 1002) or (SOCI 1001 and SOCI 1002);
2. Credits Not Included in the Major CGPA (7.0 credits):
10. 1.0 credit in free electives at the 3000-level or higher;
11. 6.0 credits in free electives.
Note:
1. BUSI 4601 and BUSI 4608 in Item 4 above must be taken at Carleton University.
2. The following ESL courses cannot be used as free electives toward the B.Com. degree: ESLA 1300, ESLA 1500, any 0000-level course such as MATH 0007, MATH 0107.