ObjectivesThe marketing curriculum is designed to provide the student with a comprehensive analysis of contemporary marketing techniques and with an analysis of the environmental forces affecting the marketing activities of the firm.
Academic titleBachelor of Business Administration - Marketing
Course descriptionRequired Business Core Courses:
ECO102 Introduction to Microeconomics
ECO103 Introduction to Macroeconomics
BMA140 Statistical Analysis for Business Decisions I
BMA141 Statistical Analysis for Business Decisions II
BAC121 Purposes of Accounting
BAC221 Introduction to Managerial Accounting
BFN201 Finance I
BFN203 Finance II
BHR221 Organizational Behaviour
BMG112 Introduction to Management Theory and Practice
ILT100 Information Literacy and Critical Thinking Lab (1 credit lab)
BMG215* Introduction to International Business
BMG311 Business Policy
BMK112 Consumer Behaviour and Introduction to Marketing
BMK211 Marketing Management
BMS231 Operations Management
Note: All required Business core courses are normally offered in each semester (Fall and Winter).
Marketing Concentration Stream Courses:
9 courses, 27 credits
Required: 3 courses, (9 credits)
BMG230 Business Research Methods
BMK321 Marketing Research BMK332 Marketing Channels
Plus any 4 of:
BMK312 Consumer Behaviour II
BMK323 Marketing Communication
BMK340 Product Strategy and Innovation
BMK350 Marketing Strategies for Environmental Sustainability
BMK354 Topics in Marketing
BMK362 Sport Marketing
BMK371 Industrial Marketing Strategy
BMK372 International Marketing Strategy
BMK381 Marketing Policies Plus: 2 courses which may be in this stream, in Business or outside of Business