ObjectivesYou will learn the entire advertising process, including research, developing strategies, campaign planning, copywriting, production, and media planning and buying. You'll gain insight into the main areas of agency operation: copywriting, media and account management. This program mirrors the working world and standards that must be met - firm deadlines, multi-tasking, working under pressure and delivering professional presentations. The final year is unique. Semester 5 features specialization streams that provide an advanced concentration in copywriting, media planning and buying or account service.
Practical experienceStudents complete the program with a full-semester field placement, acquiring experience in the day-to-day activities of professional advertising.
Academic titleAdvertising Ontario College Advanced Diploma
Course descriptionSemester 1 Courses
Course Code Course Name Lecture Lab
CA-101 Introduction to Agency Advertising
CA-104 Advertising Campaign Presentation
CA-105 Foundations in Marketing
CO-108 Tools and Processes for Communicators
GNED-106 Consumer Psychology
COMM-170/171 College Communication 2 / (ESL) Semester 2 Courses
Course Code Course Name Lecture Lab
CA-103 Advertising Research
CA-106 Integrated Marketing
CA-200 Copywriting
CA-210 Account Management
CO-106 Imaging
COMM-180/181 College Communications 3 Semester 3 Courses
Course Code Course Name Lecture Lab
CA-201 Advertising Media Selection
CA-206 Advertising Planning
CA-209 Advertising Design & Production
CA-300 Retail & Direct Mail Copywriting
GNED-500 Global Citizenship: From Social Analysis to Social Action Semester 4 Courses
Course Code Course Name Lecture Lab
CA-208 Radio & Television Advertising
CA-211 New Media & Print Production
CA-305 Campaign Planning
CA-319 Advertising Business Writing
ELECT Elective Semester 5 Courses
Course Code Course Name Lecture Lab All Streams
CA-318 Special Project
CA-321 Advertising Issues
CA-322 Professional Practice Account Service Stream
CA-317 Administration and Finance
CA-320 Advertising Campaign Management
CA-323 Strategic Planning Media Stream
AMED-401 Interactive Communications I
AMED-407 Strategic Planning and Creative Consumer Engagement
CA-317 Administration and Finance
CA-320 Advertising Campaign Management Copy Writing Stream
CA-311 Advanced Copywriting
CA-324 New Media for Advertisers
CA-325 Portfolio Design Semester 6 Courses
Course Code Course Name Lecture Lab
CA-350 Field Placement
NOTE
* Minimum C grade required.
1. Students are responsible for obtaining their own field placement.