Advertising Media Management Ontario College Graduate Certificate
ObjectivesAdvertising Media Management is a unique post-graduate program preparing you for a career in the advertising and communications industry in the role of strategic media planning and buying. This hands-on and intensive industry-approved program will provide you with the fundamentals of media management, with a focus on consumer-driven communication channel choices. You'll develop an expertise in reaching target audiences with a creative message and hone your business and negotiating skills on behalf of advertising clients to achieve desired communication and strategic results.
Practical experienceYour in-class education is complemented with an industry field placement where you will roll up your sleeves and test your skills in the real life arena of an agency, providing you an opportunity to do work and polish your skills which leads to real career advancement.
Academic titleAdvertising Media Management Ontario College Graduate Certificate
Course descriptionSemester 1 Courses
Course Code Course Name Lecture Lab
AAM-401 Integrated Marketing Foundations
AMED-401 Interactive Communications I
AMED-402 Introduction to Media Advertising and Communications
AMED-403 Media Research Data and Analyses
AMED-404 Introduction to Media Planning
AMED-405 Broadcast Buying and Measurement
AMED-425 Business Practice and Portfolio Development
AMED-407 Strategic Planning and Creative Consumer Engagement Semester 2 Courses
Course Code Course Name Lecture Lab
AAM-413 Advertising Planning & Campaign Management
AMED-420 Media Buying Management and Reporting
AMED-421 Interactive Communications II
AMED-422 Business Communications
AMED-423 Media Advertising Negotiation and Sales
AMED-424 Media Industry Issues
AMED-406 Media Account Administration Semester 3 Courses
Course Code Course Name Lecture Lab
AMED-450 Field Placement (Media Management)
NOTES
* attendance at the seminar is required.
**Students are responsible for obtaining their own field placement.