ObjectivesIn this three-year advanced diploma program, students develop the basic skills required for planning, creating and implementing marketing communications activities. These include: conceptualizing, copywriting, layout, production, and media selection. Students learn the place of advertising in the marketing mix while practising their creative and client-service skills in workshops, with the student newspaper, and with the student agency. The program concludes with six weeks of on-the-job fieldwork. Creativity, initiative, discipline, and strong interpersonal skills are valuable assets for prospective students. Macintosh computers are used extensively.
Academic titleAdvertising Advanced Diploma
Course description
Level: 01
ADV1607 : Advertising I
ADV1611 : Layout Workshop I
ADV1612 : Design to Prepress I
ADV1616 : Persuasion
ADV1618 : Marketing
ADV1682 : History of Design
ENL1813M : Communications I
Level: 02
ADV1619 : Media Planning I
ADV1620 : Print Production Theory
ADV1621 : Layout Workshop II
ADV1622 : Writing for Print
ADV1623 : Advertising II
ADV1626 : Media Sales
ADV1639 : Creative Thinking and Problem Solving
ADV1681 : Design to Prepress II
Choose one from equivalencies:
GED1456 : General Education Elective
Level: 03
ADV1630 : Advertising III
ADV1634 : Writing for Radio
ADV1638 : Projects in Advertising and Communication I
ADV1641 : Media Planning II
ADV1678 : Advertising Studio I
ADV1679 : Consumer Behaviour
ADV1684 : Integrated Marketing Communications I
Level: 04
ADV1645 : Advertising IV
ADV1648 : Projects in Advertising and Communication II