Advertising - Account Management Ontario College Graduate Certificate
ObjectivesThe Advertising Account Management program will prepare you for the client service area of the integrated marketing and communications industry. The advertising world needs specialized account managers who understand the full scope of advertising strategy and can manage integrated communications plans from inception to final production. In our program, you will learn to do strategic integrated communication plans, advertising research, media selection, print and broadcast production, basic design and copy writing, and campaign planning.
Practical experienceStudents spend 15 weeks in an industry field placement at an advertising agency or marketing communications company gaining critical knowledge, professional relationships and work experience.
Academic titleAdvertising - Account Management Ontario College Graduate Certificate
Course descriptionSemester 1 Courses
Course Code Course Name Lecture Lab
AAM-401 Integrated Marketing Foundations
AAM-403 Account Management Practices
AAM-404 Media for Account Managers
AAM-406 Communications Agency Primer
AAM-407 Broadcast Production Basics
AAM-411 Business Communications
AMA-103 Advertising Research
AAM-322 Professional Practice Semester 2 Courses
Course Code Course Name Lecture Lab
AAM-402 Copywriting Techniques
AAM-405 Design and Production Fundamentals
AAM-410 Advanced Integrated Marketing
AAM-412 Agency Finance and Operations
AAM-413 Advertising Planning & Campaign Management
AAM-414 Advertising Issues for Account Managers
AAM-323 Strategic Planning Semester 3 Courses
Course Code Course Name Lecture Lab
AAM-420 Placement (Account Management)
Note: Students are responsible for obtaining their own field placement.