Advertising Ontario College Advanced Diploma

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Durham College

Comments about Advertising Ontario College Advanced Diploma - At the institution - Oshawa - Ontario

• Objectives
  The Advertising program reflects the real world of the advertising industry.The program deals with the three main components of the industry: media, account service and creative areas. Students learn the workings of the various media, including broadcast (television and radio), magazines, newspapers and outdoors.
• Practical experience
  They also become familiar with account service by managing and servicing accounts for the college newspaper, The Chronicle.
• Entry requirements
  This program appeals to those with a creative flair, especially the ability to generate fresh ideas and concepts, and to those who can work in a free-flowing, unstructured environment.
• Academic title
  Advertising Ontario College Advanced Diploma
• Course description
  Semester 1     
  
     1. INTRODUCTION TO ADVERTISING
     2. MARKETING & CONSUMER BEHAVIOUR
     3. POP CULTURE, FILM AND SOCIETY
     4. WRITING I
     5. COMPUTERS FOR ADVERTISING
     6. DIGITAL PHOTOGRAPHY
  
  Semester 2     
  
     1. CREATIVE TECHNIQUES
     2. DESIGN THEORY & APPLICATIONS
     3. ADOBE ILLUSTRATOR - ADVERT
     4. DIGITAL IMAGING/PHOTOSHOP
     5. EXCEL
     6. SALES TECHNIQUES
     7. WRITING II
  
  Semester 3     
  
     1. ACCOUNT MANAGEMENT
     2. CREATIVE APPLICATIONS
     3. ELECTRONIC MEDIA PRODUCTION
     4. ADOBE ILLUSTRATOR - ADVERT
     5. EXCEL
     6. MEDIA STUDIES I
     7. SALES PRACTICUM
     8. WRITING III - ADVERTISING
  
  Semester 4     
  
     1. ACCOUNT MANAGEMENT
     2. CREATIVE APPLICATIONS
     3. MEDIA STUDIES II
     4. PROMOTION MANAGEMENT
     5. SALES PRACTICUM
     6. WEB DESIGN FOR ADVERTISING
     7. ELECTRONIC LAYOUT
  
  Semester 5     
  
     1. PROFESSIONAL PRACTICE
     2. PROMOTION
     3. VIDEO PRODUCTION - ADVERTISING
     4. PUBLICATIONS
     5. WRITING FOR BROADCAST - ADVERTISING
     6. PORTFOLIO PREPARATION
  
  Semester 6     
  
     1. FIELD PLACEMENT - ADVERTISING
  
  

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