Advertising Ontario College Advanced Diploma

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Centennial College

Comments about Advertising Ontario College Advanced Diploma - At the institution - Toronto - Ontario

• Objectives
  You will learn the entire advertising process, including research, developing strategies, campaign planning, copywriting, production, and media planning and buying. You'll gain insight into the main areas of agency operation: copywriting, media and account management. This program mirrors the working world and standards that must be met - firm deadlines, multi-tasking, working under pressure and delivering professional presentations. The final year is unique. Semester 5 features specialization streams that provide an advanced concentration in copywriting, media planning and buying or account service.
• Practical experience
  Students complete the program with a full-semester field placement, acquiring experience in the day-to-day activities of professional advertising.
• Academic title
  Advertising Ontario College Advanced Diploma
• Course description
  Semester 1 Courses
  Course Code     Course Name     Lecture     Lab
  CA-101     Introduction to Agency Advertising         
  CA-104     Advertising Campaign Presentation         
  CA-105     Foundations in Marketing         
  CO-108     Tools and Processes for Communicators         
  GNED-106     Consumer Psychology         
  COMM-170/171     College Communication 2 / (ESL)         
  Semester 2 Courses
  Course Code     Course Name     Lecture     Lab
  CA-103     Advertising Research         
  CA-106     Integrated Marketing         
  CA-200     Copywriting         
  CA-210     Account Management         
  CO-106     Imaging         
  COMM-180/181     College Communications 3         
  Semester 3 Courses
  Course Code     Course Name     Lecture     Lab
  CA-201     Advertising Media Selection         
  CA-206     Advertising Planning         
  CA-209     Advertising Design & Production         
  CA-300     Retail & Direct Mail Copywriting         
  GNED-500     Global Citizenship: From Social Analysis to Social Action         
  Semester 4 Courses
  Course Code     Course Name     Lecture     Lab
  CA-208     Radio & Television Advertising         
  CA-211     New Media & Print Production         
  CA-305     Campaign Planning         
  CA-319     Advertising Business Writing         
  ELECT     Elective         
  Semester 5 Courses
  Course Code     Course Name     Lecture     Lab
  All Streams             
  CA-318     Special Project         
  CA-321     Advertising Issues         
  CA-322     Professional Practice         
  Account Service Stream             
  CA-317     Administration and Finance         
  CA-320     Advertising Campaign Management         
  CA-323     Strategic Planning         
  Media Stream             
  AMED-401     Interactive Communications I         
  AMED-407     Strategic Planning and Creative Consumer Engagement         
  CA-317     Administration and Finance         
  CA-320     Advertising Campaign Management         
  Copy Writing Stream             
  CA-311     Advanced Copywriting         
  CA-324     New Media for Advertisers         
  CA-325     Portfolio Design         
  Semester 6 Courses
  Course Code     Course Name     Lecture     Lab
  CA-350     Field Placement         
  
  NOTE
  
  * Minimum C grade required.
  
  1. Students are responsible for obtaining their own field placement.

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