Advertising Advanced Diploma

Comments about Advertising Advanced Diploma - At the institution - Ottawa - Ontario

• Objectives
  In this three-year advanced diploma program, students develop the basic skills required for planning, creating and implementing marketing communications activities. These include: conceptualizing, copywriting, layout, production, and media selection. Students learn the place of advertising in the marketing mix while practising their creative and client-service skills in workshops, with the student newspaper, and with the student agency. The program concludes with six weeks of on-the-job fieldwork. Creativity, initiative, discipline, and strong interpersonal skills are valuable assets for prospective students. Macintosh computers are used extensively.
• Academic title
  Advertising Advanced Diploma
• Course description
  
  Level: 01
  
  ADV1607 : Advertising I
  
  ADV1611 : Layout Workshop I
  
  ADV1612 : Design to Prepress I
  
  ADV1616 : Persuasion
  
  ADV1618 : Marketing
  
  ADV1682 : History of Design
  
  ENL1813M : Communications I
  
  
  Level: 02
  
  ADV1619 : Media Planning I
  
  ADV1620 : Print Production Theory
  
  ADV1621 : Layout Workshop II
  
  ADV1622 : Writing for Print
  
  ADV1623 : Advertising II
  
  ADV1626 : Media Sales
  
  ADV1639 : Creative Thinking and Problem Solving
  
  ADV1681 : Design to Prepress II
  
  
  Choose one from equivalencies:
  
  
  GED1456 : General Education Elective
  
  
  Level: 03
  
  ADV1630 : Advertising III
  
  ADV1634 : Writing for Radio
  
  ADV1638 : Projects in Advertising and Communication I
  
  ADV1641 : Media Planning II
  
  ADV1678 : Advertising Studio I
  
  ADV1679 : Consumer Behaviour
  
  ADV1684 : Integrated Marketing Communications I
  
  
  Level: 04
  
  ADV1645 : Advertising IV
  
  ADV1648 : Projects in Advertising and Communication II
  
  ADV1659 : Writing for Television
  
  ADV1680 : Advertising Studio II
  
  ADV1683 : Account Planning
  
  ADV1687 : Integrated Marketing Communications II
  
  ENL2011 : Presentation Skills
  
  
  Choose one from equivalencies:
  
  
  GED1456 : General Education Elective
  
  
  Level: 05
  
  ADV1631 : Web Techniques  
  
  ADV1653 : Corporate and Government Communications
  
  ADV1655 : Internet Advertising
  
  ADV1656 : Advertising V
  
  ADV1657 : Cases in Advertising
  
  ADV1676 : Branding
  
  ENL1988 : Communications II: Proposal Writing
  
  
  Elective: choose 1
  
  ADV1685 : Portfolio Projects (Creative)
  
  ADV1686 : Portfolio Projects (Business)
  
  
  Level: 06
  
  ADV1665 : Advertising V
  
  ADV1666 : Fieldwork
  
  ADV1671 : Trends in Advertising
  
  ADV1691 : Professional Practice
  
  
  Elective: choose 1
  
  ADV1672 : Introduction to Flash
  
  ADV1675 : Clients and Contracts
  
  ADV1688 : Portfolio Presentation (Creative)
  
  ADV1689 : Portfolio Presentation (Business)
  
  ADV1677 : Project Management
  
  ADV1693 : Writing Workshop
  

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