Advertising - Account Management Ontario College Graduate Certificate

Image gallery

Centennial College

Comments about Advertising - Account Management Ontario College Graduate Certificate - At the institution - Toronto - Ontario

• Objectives
  The Advertising Account Management program will prepare you for the client service area of the integrated marketing and communications industry. The advertising world needs specialized account managers who understand the full scope of advertising strategy and can manage integrated communications plans from inception to final production. In our program, you will learn to do strategic integrated communication plans, advertising research, media selection, print and broadcast production, basic design and copy writing, and campaign planning.
• Practical experience
  Students spend 15 weeks in an industry field placement at an advertising agency or marketing communications company gaining critical knowledge, professional relationships and work experience.
• Academic title
  Advertising - Account Management Ontario College Graduate Certificate
• Course description
  Semester 1 Courses
  Course Code     Course Name     Lecture     Lab
  AAM-401     Integrated Marketing Foundations         
  AAM-403     Account Management Practices         
  AAM-404     Media for Account Managers         
  AAM-406     Communications Agency Primer         
  AAM-407     Broadcast Production Basics         
  AAM-411     Business Communications         
  AMA-103     Advertising Research         
  AAM-322     Professional Practice         
  Semester 2 Courses
  Course Code     Course Name     Lecture     Lab
  AAM-402     Copywriting Techniques         
  AAM-405     Design and Production Fundamentals         
  AAM-410     Advanced Integrated Marketing         
  AAM-412     Agency Finance and Operations         
  AAM-413     Advertising Planning & Campaign Management         
  AAM-414     Advertising Issues for Account Managers         
  AAM-323     Strategic Planning         
  Semester 3 Courses
  Course Code     Course Name     Lecture     Lab
  AAM-420     Placement (Account Management)         
  
  Note: Students are responsible for obtaining their own field placement.

Other programs related to advertising