Adversiting - Creative Media Ontario College Diploma

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Canadore College of Apllied Arts and Technology

Comments about Adversiting - Creative Media Ontario College Diploma - At the institution - North Bay - Ontario

• Objectives
  This program will prepare you for an exciting career in advertising by teaching you specific skills in market research, promotional strategies, sales, and campaign planning. In addition to becoming familiar with traditional media (print, radio and television), you will gain intimate knowledge of interactive advertising through digital communications. Students will learn how to effectively and creatively use the Web and electronic communications to sell products and services.
• Practical experience
  There is a 6-week field placement associated with this program.
• Academic title
  Advertising - Creative Media Ontario College Diploma
• Course description
  SEMESTER ONE:
  
  ACM 100 Introduction to Marketing
  ACM 102 Advertising Principles
  ACM 104 Creative Media Production - Stills
  ART 122 Two-Dimensional Design
  CMM 125 College Communication I
      
  SEMESTER TWO:
  ACM 200 Layout and Design
  ACM 202 Creative Media Production - Rich Media
  ACM 204 Research as a Tool
  ACM 206 Business Presentations
  ACM 208 Elements of Copywriting
  ENG 200 Creative Writing
   
  SEMESTER THREE:
  ACM 300 Creative Media Law and Ethics
  ACM 302 Creative Media Planning and Research
  ACM 304 Integrated Marketing Communications
  ACM 306 Principles of Project Management
  ACM 308 Advertising Planning
  General Education Course
      
  SEMESTER FOUR:
  ACM 400 Small Business Ventures
  ACM 402 Creative Media Sales Techniques
  ACM 406 Field Placement (6 weeks

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